Think that QR codes are just for marketers? Think again. You can make a Flowcode right now. Flowcode enables smartphone users to pull up any information on the web with a simple scan. Here are a few ways anyone can use codes to create an immersive experience for your audience:
1. Create a self-guided tour with a twist
If you’re a museum educator, you’re likely familiar with self-guided tours. Some visitors, however, prefer a more interactive approach. What if you could give them a way to choose the parts of an exhibit they would like to learn more about, or digitally interact with?
Here’s how you might design this:
1. Set up a supplemental web page for each part of the exhibit. You could create an online quiz, an explanatory video, or a page with digitized historical documents.
2. Configure a Flowcode for each piece of supplemental content.
3. Place the code in a prominent location at the corresponding part of the exhibit. Don’t simply post it with no explanation: Incorporate it into your existing signage so that visitors will be encouraged to scan it.
Visitors will appreciate being able to customize their museum experience, especially since many of them are already looking up supplemental information on their phones. You can guide their process of discovery by providing immersive content, linked via Flowcode!
2. Collect and display visitors’ input in real-time
Flowcode can work with other technologies to create a user-generated livestream (or pseudo-livestream). For conferences, workshops, awareness events, and other events where visitors are encouraged to talk and share, this can be a great way to boost engagement.
Ever heard of a Tweet wall? Tweets about or from an event are displayed on a large screen. You can achieve something like that with Flowcode. This approach works better for events at which visitors might not have Twitter accounts or in situations where you’d like to better curate the content that appears on the stream.
Here’s how it might work:
1. Set up an online form in which visitors can submit thoughts about the event, personal stories, or photos.
2. Configure a Flowcode that leads to the form.
3. Choose one or more curators (or use an automation tool such as Zapier or IFTTT) to process form submissions during the event and create posts on a landing page that automatically updates.
4. Use a mirrored screen or projector to show the page on a large screen.
5. Post the Flowcode next to it, so that visitors can scan the code to make their contribution, and see their content appear on the screen.
3. Create an art show like no other
In our modern age, art shows are evolving into more interactive, immersive experiences than the typical gallery opening at which patrons passively look at art. Rather than simply providing supplemental content, show producers interested in a Flow-augmented show should include artistic works that only exist in a digital form, or make the act of scanning the Flowcode part of the experience.
Some other ideas include codes that lead to:
1. A companion video to an artwork
2. A simple question that visitors have to answer correctly to see the rest of the artwork
3. A clue in an artistic scavenger hunt
4. A link to a social media app to encourage patrons to take a selfie with the art
The sky’s the limit. By using Flowcode, you can digitally expand your exhibit even with limited equipment and resources. You can offer visitors an intriguing way to interact with the show, which helps boost patrons’ engagement and potentially their donations.
Flowcode's power lies in their simplicity: Don’t send people to a destination where they have to take a bunch more steps to achieve something, or to a destination they can easily find on their own. Configure the codes to go to exclusive videos, hidden landing pages, and secret portals, but make that content easy to access once the users arrive.
Research has shown that higher engagement leads to greater retention and a more positive impression of the organization or speaker. If you’re ready to get started elevating your visitors’ experiences, head over to Flowcode.com and start designing codes. It’s free, and you can organize all your codes in a convenient dashboard — which makes it easy to keep track of all the codes you’ll need for your awesome event or venue!