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Why Your Theater or Event Venue Needs a QR Code

May 18th, 2021 · 4 minute read

If you run a theater, concert hall, lounge, or other venue, you know the importance of providing your patrons with convenience and comfort. There’s a lot to consider, from navigational help to ticket purchases to venue policies. How can you offer a more seamless experience for your customers?

As COVID-19 lockdowns swept the world, theaters and other venues shut their doors. If you’re one of the many that are re-opening with caution, you may have discovered some opportunities to streamline your operations. Here’s how QR codes can help you create a super-efficient, money-making theater experience.

Digital Programs

For years, theaters have passed out playbills and programs. It’s a tradition — but an expensive one. Printing costs are among the highest items in a theater’s budget. And since the pandemic started, those pieces of paper have presented a new problem: the threat of contact transmission.

Many theater owners have begun creating digital programs. Patrons can then access the program with the scan of a Flowcode. This probably should have been implemented years ago. Digital playbills are cheaper to make and give producers the chance to offer a more interactive experience. Program ads can link out to the sponsor’s website, and performer bios can include a link to their social media. It’s a win–win–win!

Contactless Tickets 

While paper programs can double as souvenirs or potentially be recycled, paper tickets are just wasteful. Many an usher has cursed them as they pick up dozens off the floor after a show! 

Why not use Flowcode to generate contactless tickets? Many major venues are already doing this: when a patron buys a ticket, they receive a unique Flowcode. The usher scans the code when the patrons arrive, and they head to their seats. Easy, right?

You can also set up a check-in portal, then have patrons scan the code when they arrive. It saves work for your box office staff and ushers, and no one has to deal with scattered ticket stubs.

Event Promo

Tired of printing out event flyers for every show? You’re not alone. While a strong visual presence is the bread-and-butter of event promotion, it’s still expensive and tedious to constantly print and distribute flyers. 

Try making a single poster for a season or month. Include a Flowcode that directs to your website (or any digital destination that lists upcoming shows). This way, potential patrons can see everything you have to offer and potentially buy multiple tickets at once. Plus, you can update the webpage anytime, and your Flowcode will still work. This fixes the problem of outdated posters hanging around the city.

Tip Collection 

Do you host musicians, dancers, variety performers, or other artists who collect tips? Make it simple, especially in an increasingly cashless society. For each event, post a Flowcode that links to each performer’s Venmo page or other e-payment portal. With a quick scan, patrons can easily send money to performers.

As a bonus, this frees up their cash so they’re more likely to spend money on food and drinks at your venue. 

Running a benefit event? Create a Flowcode for your giving link and post it prominently around the venue. You’ll be much more likely to capture donations, especially if you have patrons coming in from multiple places.

Because Flowcode can direct patrons just about anywhere, instantly and safely, they’re ideal for entertainment venues — especially those impacted by the pandemic. If you’re looking for a simple way to improve your patrons’ experience and make it easier for them to support your shows, look no further than Flowcode.

To get started, visit Flowcode.com and make your first code!

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