Flowcode allows for multi-channel attribution by enabling marketers to track interactions across both digital and offline channels. QR codes can be placed in various physical locations such as billboards, packaging, or events, while also being embedded in digital formats like websites or emails. Each Flowcode can be uniquely tied to a specific campaign, making it possible to track engagement across channels and attribute conversions to the correct marketing touchpoint, whether online or offline.

Yes, Flowcode supports various attribution models, including first-touch and last-touch attribution. Through integrations with analytics platforms and marketing tools like Google Analytics, Flowcode can be part of a more comprehensive multi-touch attribution strategy. This flexibility allows marketers to choose the attribution model that aligns best with their goals, whether they want to emphasize initial customer interactions (first-touch) or final conversion points (last-touch).

Flowcode provides highly granular data at the campaign level, down to individual QR code scans. Each scan can capture data such as the location, time, device type, and even UTM parameters tied to the specific campaign. This allows marketers to see which specific codes are driving engagement, providing insights into the performance of each marketing asset (e.g., specific advertisements, print materials, or product packaging).

Yes, Flowcode integrates with several major marketing and analytics platforms, including Google Analytics, HubSpot, and other CRMs. These integrations allow data from Flowcode QR scans to be fed directly into your existing marketing stack, creating a more complete view of the customer journey. This enables full-funnel attribution by connecting top-of-funnel offline engagements (such as QR code scans) to bottom-of-funnel actions (such as sales or form submissions).

Flowcode offers customizable real-time reporting and analytics. You can generate reports that display data such as the number of QR scans, scan locations, devices used, and traffic sources. These reports can be customized based on campaign, time period, and other variables. Marketers can use these insights to optimize their campaigns in real-time and better understand how offline actions contribute to online conversions.

Flowcode is designed specifically to bridge the gap between offline and online conversions. By placing QR codes on offline marketing materials (such as posters, print ads, or in-store displays), Flowcode enables attribution of offline interactions that lead to online actions. For example, when someone scans a QR code on a physical flyer and completes a purchase online, Flowcode tracks that journey and attributes the conversion to the offline campaign.

Yes, Flowcode can track cross-device interactions. Since QR codes are most often scanned with mobile devices, the platform captures mobile interactions but can also integrate with broader analytics platforms (like Google Analytics) that track user behavior across devices. This means a user who scans a QR code on their phone but later makes a purchase on their desktop can still be attributed correctly through the connected systems.

Flowcode tracks a range of key metrics in real-time, including the number of QR code scans, time of scan, geographic location, device type (iOS, Android, desktop), operating system, and campaign parameters (like UTM codes). These real-time metrics allow marketers to assess which campaigns or assets are driving engagement and conversions as they happen, giving them the ability to pivot quickly if needed.

Flowcode captures interactions from anonymous or first-time users by logging data from the scan itself, including device type, location, and the QR code scanned. While it doesn’t immediately tie the scan to a known user profile, it can pass this information into other systems (such as Google Analytics or a CRM) that might be able to associate the scan with a user later in their journey. This ensures that anonymous interactions are tracked and can potentially be matched to users as more data is collected.

Flowcode has built-in mechanisms to reduce fraudulent or invalid interactions. For example, the platform filters out bot traffic, accidental multiple scans, and any abnormal activity patterns to ensure that only legitimate user actions are included in your attribution data. Additionally, with the use of precise UTM tracking and campaign-specific codes, Flowcode reduces the chance of misattributed or false interactions affecting your data.