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How non-profits use QR codes
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Nonprofits and charities are often looking for new ways to get their message out there. They want to do good and make a difference, but they also want to grow their organization, build their brand and increase awareness of the cause they support. QR codes are an excellent way to achieve all three of these goals at once. When someone scans a QR code, they're directed to another page on their mobile device where they can view more information about your organization – including links to follow you on social media platforms like Facebook, Twitter, and Instagram.
Flowcode's QR code generator allows nonprofits and charities to create a unique code that directs people to their website or Flowpage - our mobile-friendly landing page - where they can find all of your social media accounts that can be followed from one place instead of having users go through each individual account separately. They can also sign up for your newsletter here if desired!
QR codes allow you to measure the analytics of offline marketing campaigns. You can use them to track how many people are engaging with your product by scanning a QR code and entering a contest, or by scanning a QR code on a poster or donation flyer and downloading an app. They also work great for measuring direct mail campaigns.
With Flowcode, you can access this data in real-time and see where your customers are coming from. You can also see which types of people are engaging with your brand. This allows you to focus your efforts on specific types of consumers who are interested in your product or service. Flowcode is compatible with any analytics software, such as Google Analytics.
Donations are a great way to increase your revenue and maintain your charity's financial stability. However, it can be difficult to get people to donate. You have to have the right message for your audience, and you have to make sure that your charity is prepared for the influx of donations. One of the best ways to encourage donations is through direct mail. This is because direct mail allows you to target specific demographics and get a particular message across. It also allows you to personalize the message for each person who receives it.
But how do you get people to donate? One way is by putting QR codes for donations on direct mail campaigns. QR codes allow you to track the effectiveness of your campaign as well as solicit donations from people who receive your mailings. Here's how: Put QR codes on direct mail in order to solicit donations. QR codes for donations allow you to track the effectiveness of your campaign through analytics tools, something that wasn’t possible before.
Key Flowcode features you get
Nonprofits can get QR codes easily using Flowcode:
- Navigate to Flowcode’s QR code generator.
- Select your color
- Choose your shape
- Pick your pattern
- Paste your destination
- Download your code
Additionally, Flowcode is forever free, allowing unlimited scans on their QR codes and the ability to change the link/destination whenever, eliminating the need to print new materials, or upload a new code. If your non-profit organization needs more robust solutions, then check out Flowcode’s plans.
Non profits can get QR codes through a QR code service like Flowcode. In order to generate a QR code, nonprofits must:
- Select if they want a free QR code or a paid subscription. While free QR codes suffice for many campaigns, if a nonprofit has a larger audience, then it may be advantageous to have more options. Flowcode offers a variety of plans that fit the scope of whatever a nonprofit is trying to achieve.
- Once a nonprofit has selected which plan they want to use, it’s time to design the QR code. The first step is to choose the color.
- Next, select the shape of the QR code
- Choose the internal dot matrix pattern within the QR code that will hold the data.
- Enter a link or file.
- Insert the nonprofit’s logo or other images.
- Make sure to include a strong CTA so the audiences know what they are scanning the QR for. Examples of this include, “scan to donate,” “scan to volunteer,” “scan to learn more about our mission,” “scan to sign up for our email list.”
You can create a QR code for donations, and harness it in many different ways, including:
- Linking to the non-profit's donation page
- Placing it on promotional materials, like posters, flyers, billboards, and more
- Displaying an incentive for people to scan and donate, like discounts or exclusive content
- Sharing the QR code on social media, with a call to action about why it is important to support your mission.
- Track how many people have scanned the QR code and donated using analytics tools and using the data to inform later decisions.
Non-profits can use QR codes in a variety of ways, such as;
- Linking to a donation page, helping to streamline the process for potential donors.
- Directing to educational materials like PDFs, audio files, and videos.
- Signing up new members and volunteers by displaying QR codes on surfaces that direct to a sign-up form
- Promoting events by placing QR codes on flyers, posters, billboards, stickers, tickets, and more. Analytics placed on your landing pages can track which campaigns are the most effective.
- Linking directly to your social media accounts, such as Twitter and Facebook pages.
Learn more about how to use QR codes for non-profits and fundraising.