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Annual Trend Report
The Comeback of Connected Experiences
Attention is harder to earn and the old ad model is breaking. People are skipping, blocking, and ignoring the noise. In its place rises the Experience Economy, where brands win with real-world moments that are immersive, human, and memorable. And the opportunity is massive—set to reach $8T by 2030.
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30%
Decline in digital traffic
AI-powered search is rewriting the rules. Instead of sending traffic to publishers, Google answers questions itself. This shift is accelerating the march toward Google Zero—a world where digital traffic dries up.
75%
Of consumers feel lost when switching between channels
Fragmented journeys leave consumers stranded. Every broken handoff is a missed chance to connect, attribute, and convert. For brands, silos aren’t inefficiencies, they’re growth killers.
51%
Of web traffic comes from bots
When bots make up most online traffic, brands lose the chance to truly know their customers. Every missed first-party interaction is a blackhole in the relationship. That’s why the Experience Economy isn’t a trend it’s a necessity.
THE 2026 BIG A## CMO GROWTH PLAN
Coming October 2025: The 2026 Big A## CMO Growth Plan—your end-to-end guide for solving the challenges reshaping marketing. By downloading this report, you’re already on the waitlist for exclusive early access.
In a world where the experience is the ad, Flowcode equips marketers to turn real-world moments into measurable growth. Built for brands embracing activation, immersion, and participation, not banner blindness, Flowcode is launching a guide for marketing leaders to unlock growth with the Experience Economy in 2026. Stay tuned.
In a world where the experience is the ad, Flowcode equips marketers to turn real-world moments into measurable growth. Built for brands embracing activation, immersion, and participation, not banner blindness, Flowcode is launching a guide for marketing leaders to unlock growth with the Experience Economy in 2026. Stay tuned.
