In a joint effort to elevate direct mail campaigns and improve ROI, Directmail2.0 and Flowcode have collaborated on an integration that allows mutual customers to seamlessly view Flowcode performance for their DirectMail2.0 campaigns in both platforms.
By scanning a QR code, audiences are easily directed to sign-up forms, social profiles, or even pre-filled text messages to register for campaigns. Direct mail can be a powerful driver of CRM when QR codes are applied.
No more typing in websites or calling phone numbers. QR codes are a ubiquitous, effortless way to bring people to your online store so they can buy your products.
With traditional mailers, tracking the effectiveness of campaigns is difficult. However, when someone scans a QR, they are brought online so it’s easy to track the effectiveness of your campaigns using Flowcode’s analytics.
Here’s how to track direct mail using QR codes to take your direct mail campaigns to the next level. QR codes are an effective way to measure the success of your direct mail marketing, allowing you to track the impact of your campaigns and make adjustments as needed. Below are some use cases of how to track direct mail using QR codes:
1. Add a QR code to your direct mail that links to a specific website page. Once a customer scans the QR code, you can track the amount of website visitors sent from your direct mail campaign.
2. Use QR codes to track the amount of leads generated from your direct mail campaign. This will allow you to determine the cost per lead and adjust your campaigns accordingly.
3. Track the ROI of your direct mail campaign by using QR codes to see which customers are converting and how much revenue is being generated from each campaign.
4. Use QR codes to gather customer feedback and insights about your direct mail campaign. This will help you understand how to improve your campaigns and make them more successful.
5. Add QR codes to your direct mail that link to special offers and promotions. This will allow you to track how many customers are taking advantage of your offers and make adjustments to your campaigns as needed.
Here’s how to track direct mail using QR codes to take your direct mail campaigns to the next level. QR codes are an effective way to measure the success of your direct mail marketing, allowing you to track the impact of your campaigns and make adjustments as needed. Below are some use cases of how to track direct mail using QR codes:
Flowcode allows you to collect the date/time, device type, and location of your scanners in real-time. Pixels, UTMs, and other digital tracking technologies can be used in tandem with our codes to bring tracking and retargeting continuity across platforms such as Facebook and Google Analytics.
Flowcode takes privacy seriously. When you scan a Flowcode, there is no question where that code was generated. All of our codes include the text “privacy.flowcode.com” or our company name, “Flowcode”, which should be considered a badge of safety. While other QR code platforms may not have privacy information on their codes, this can be considered a security risk. Because of phishing attempts and QR code scams on the rise, it’s important to work with companies like Flowcode who ensure every code you scan is a safe one.
If you’re searching for a QR code platform to integrate with tools you already use, Flowcode is the best tool for your business. From Klavyio and Mailchimp to Salesforce and Okta, some of the biggest CRM tools, ESPs, and business management solutions integrate with Flowcode.
With any questions about your plan, tech support, or onboarding, please email [email protected] and our team will be in touch. If you need quick help on how to build and manage your Flowcodes, please head to blog.flowcode.com/onboarding