2025 Marketing Trend Report

See why 80% of the U.S. economy is still offline and how brands winning in 2025 are shifting budget, strategy, a tech to dominate marketing in the real-world.

From immersive experiences to personalized QR journeys and opt-in data capture, this report breaks down how modern marketers are rethinking customer acquisiton in a post-cookie world.

Used by the world's leading companies

Kraft Heinz logo
Hearst grey logo
Walmart grey logo
Instacart grey logo
Walgreens grey logo
Kraft Heinz logo
Hearst grey logo
Walmart grey logo
Instacart grey logo
Walgreens grey logo
Kraft Heinz logo
Hearst grey logo
Walmart grey logo
Instacart grey logo
Walgreens grey logo
Annual Trend Report

When Offline Becomes a Performance Channel

Offline no longer means unmeasured. Enterprise teams are leveraging QR engagement and opt-in experiences to capture intent-rich signals—fueling attribution models, CRM enrichment, and pipeline acceleration across the funnel.
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44%
Of Marketing Budgets Moved to IRL 
In 2024, nearly half of marketers shifted spend to real-world activations—leveraging QR, OOH, and live events to fight digital fatigue and improve ROI.
67%
Of Brands Capture First-Party Data IRL
Two-thirds of leading brands collect opt-in first-party data through offline moments, fueling personalization and CRM growth.
70%
Branded QR Adoption
70% of brands now use logo-embedded QR codes—boosting scan rates by up to 200% through stronger recognition and trust.
"Nike expanded its first-party data strategy… capturing valuable customer insights… enabling personalized marketing and strengthening its direct-to-consumer strategy."
"Marriott unifies data across platforms… enabling precise audience segmentation and enhancing guest experiences."
"The NBA fosters deeper fan connections… uses fan data to tailor content… captures data from in-person events like the All-Star Weekend."
7,000+
Flowcode Created Across National Placements
By integrating Flowcode, CLEAR delivers seamless travel experiences while boosting engagement and marketing impact.
$250
Revenue per scan
This innovative approach allowed viewers to quickly and easily shop for NFL merchandise, making the shopping experience seamless.
$1.8M
In incremental Tour Revenue
In Merch Sales and 152,000 Fan emails collected...
62%
CRM conversion rate from packaging
“Flowcodes on packaging have been our most successful CRM collection tool to date.”
22%
Boost in sales with packaging
Lunchables teamed up with Flowcode to launch interactive packaging boosting engagement and brand loyalty.