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In the meantime, see how Flowcode powers real-world experiences for top brands:
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2025 Marketing Trend Report
See why 80% of the U.S. economy is still offline and how brands winning in 2025 are shifting budget, strategy, a tech to dominate marketing in the real-world.
From immersive experiences to personalized QR journeys and opt-in data capture, this report breaks down how modern marketers are rethinking customer acquisiton in a post-cookie world.
From immersive experiences to personalized QR journeys and opt-in data capture, this report breaks down how modern marketers are rethinking customer acquisiton in a post-cookie world.
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Used by the world's leading companies
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Annual Trend Report
When Offline Becomes a Performance Channel
Offline no longer means unmeasured. Enterprise teams are leveraging QR engagement and opt-in experiences to capture intent-rich signals—fueling attribution models, CRM enrichment, and pipeline acceleration across the funnel.
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44%
Of Marketing Budgets Moved to IRL
In 2024, nearly half of marketers shifted spend to real-world activations—leveraging QR, OOH, and live events to fight digital fatigue and improve ROI.
67%
Of Brands Capture First-Party Data IRL
Two-thirds of leading brands collect opt-in first-party data through offline moments, fueling personalization and CRM growth.
70%
Branded QR Adoption
70% of brands now use logo-embedded QR codes—boosting scan rates by up to 200% through stronger recognition and trust.
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"Nike expanded its first-party data strategy… capturing valuable customer insights… enabling personalized marketing and strengthening its direct-to-consumer strategy."
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"Marriott unifies data across platforms… enabling precise audience segmentation and enhancing guest experiences."
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"The NBA fosters deeper fan connections… uses fan data to tailor content… captures data from in-person events like the All-Star Weekend."
7,000+
Flowcode Created Across National Placements
By integrating Flowcode, CLEAR delivers seamless travel experiences while boosting engagement and marketing impact.
$250
Revenue per scan
This innovative approach allowed viewers to quickly and easily shop for NFL merchandise, making the shopping experience seamless.
$1.8M
In incremental Tour Revenue
In Merch Sales and 152,000 Fan emails collected...
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62%
CRM conversion rate from packaging
“Flowcodes on packaging have been our most successful CRM collection tool to date.”
22%
Boost in sales with packaging
Lunchables teamed up with Flowcode to launch interactive packaging boosting engagement and brand loyalty.
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