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The 2024 Paris Olympics, broadcast live by NBCUniversal starting Friday, July 26, represents a significant milestone in how the media approaches advertising in the streaming era. NBCUniversal is on track to achieve an all-time Olympic-record, surpassing $1.2 billion in advertising sales, with $350 million coming from new advertisers. Months of preparation have gone into developing custom brand integrations for major marketers.
As television transitions from linear to streaming, Peacock is becoming a crucial element of NBCUniversal’s strategy for both consumers and advertisers, particularly in the realm of performance marketing. At the One 24 tech event in March, NBCU introduced a range of updates and enhancements to Peacock. The platform offers advertisers advanced targeting capabilities that surpass those available on linear TV.
Incorporating Flowcode’s innovative QR technology into NBCUniversal’s advertising strategy for the 2024 Paris Olympics will significantly increase audience engagement and enhance the overall impact of the ads.
With NBCU set to break records with over $1.2 billion in advertising sales and bespoke brand integrations, Flowcode can provide an interactive layer, allowing viewers to seamlessly access exclusive content, promotions, and interactive experiences directly from their screens.
Seamless Snack Ordering: Bringing the Olympics to Your Door
In partnership with Flowcode, NBCUniversal is launching “Virtual Concessions”, enabling viewers to order their favorite snacks and drinks directly through on-screen Flowcode QR codes during the Olympics, with delivery right to their homes.
Virtual concessions, powered by Flowcode, are a groundbreaking innovation. By simply scanning the QR codes displayed during the broadcast, viewers can access a menu of food and beverage options, place their orders, and have them delivered straight to their homes. This seamless integration of virtual concessions into the Olympic viewing experience not only enhances convenience for the audience, but also opens new avenues for engagement and interaction, transforming traditional TV ads into interactive shopping experiences.
For long-time partners like Coca-Cola, Delta, and newer sponsors on Peacock’s platform, Flowcode offers precise targeting and real-time engagement analytics, enabling brands to connect with audiences in more meaningful ways.
As TV continues its shift from linear to streaming, the ability of Flowcode to drive direct interactions will turn ads into dynamic experiences, further enriching NBCU’s performance marketing efforts and maximizing the impact of the nearly 7,000 hours of Olympic content available on Peacock.
Flowcode’s ability to drive direct interactions will turn ads into dynamic experiences, further enriching NBCU’s performance marketing efforts. This partnership not only maximizes the impact of advertising, but also transforms the way viewers interact with Olympic content, making the 2024 Paris Games a landmark event for both brands and audiences.
The integration of Flowcode into NBCUniversal’s Olympic ads has already yielded significant positive results. Early reports indicate a marked increase in viewer engagement, with higher-than-expected scan rates of the QR codes displayed during broadcasts. This interactivity has translated into elevated consumer interest and participation in exclusive promotions and content, enhancing brand visibility.
The seamless multi-platform integration has ensured a consistent and engaging user experience across different devices, solidifying the effectiveness of this innovative advertising approach.
Using Flowcode QR codes in advertising offers numerous benefits that enhance both viewer engagement and campaign effectiveness. Flowcode transforms traditional ads into interactive experiences, allowing viewers to access additional content, promotions, or product information with a simple scan.
QR codes provide real-time analytics, giving advertisers valuable insights into consumer behavior, such as how many people scanned the code and what actions they took afterward. This data will enable brands to optimize their campaigns and make informed decisions for future marketing strategy.
QR codes also bridge the gap between offline and online media, seamlessly integrating print, television, and digital platforms into a cohesive marketing strategy. This cross-platform ensures a consistent brand message and enhances the overall reach and impact of the advertising efforts.
By integrating Flowcode’s innovative QR technology into the broadcast, viewers can enjoy an unprecedented level of interactivity, from ordering snacks through virtual concessions to accessing exclusive content and promotion, making the 2024 Olympics more engaging and dynamic than ever before.
