As a business owner or marketer, you know just how important data-driven insights are to your marketing planning, decision making, and measuring success. Data enables you to make informed decisions and optimize your processes.
Today, we have more access to data than ever before. The advent of click-tracking, social media impressions, and more provide any business with key engagement insights. However, as you've probably experienced, getting the same level of insightful data for your offline campaigns is tough. Offline marketing strategies often fail to provide the same level of actionable insights on consumer behavior and campaign performance.
Offline marketing attribution is possible when you adopt an offline-to-online strategy. Using QR technology, you can seamlessly bring every consumer from your physical experience to a digital interaction. Flowcode is an end-to-end product suite that enables O2O to drive digital conversions and capture valuable customer information and campaign metrics. Using Flowcode analytics, Flowlytics, you can gain access to offline experience data through a Flowgraph, a concept unlike ever before, making every investment an opportunity to grow your business and spend smarter.
We’ll dive deeper into the importance of analytics, and how Flowcode’s data-driven product suite uniquely empowers you to capture data to understand your customers and analyze the efficacy of your offline investments.
As a refresher, an offline experience is an interaction using atomware that exists in the physical world, such as your brick and mortar store, or marketing collateral like print ads and direct mail. Alternatively, an online experience is any digital interaction, such as your company’s website or social media.
In recent years, e-commerce and digital marketing have been favored in part because they provide vast amounts of data and insights. Any time you make a post on Instagram, run an online campaign like a Google Ad, or even monitor activity on your website, you’re gathering useful information about how customers interact with your brand. If you've leveraged these tools, you know just how valuable they are. However, offline experiences of the customer journey are a huge gap for businesses.
While offline marketing tracking isn’t entirely unmeasurable, it involves a lot of uncertainty and estimation. Offline marketing strategies are notoriously difficult to prove attribution and identify the return on your ad spending. You could estimate traffic around your billboard, partially attribute traffic from your direct mail campaign, or others. In short, most offline marketing lacks the same granular data you can gather with online campaigns.
What if you could bring the same level of precision to your offline consumer touchpoints? Now, you can!
Offline to Online (O2O) strategies have changed all of this. O2O bridges the gap between the physical and digital world, and simultaneously fills the gaps in data for your offline channels. This means that you can achieve a similar level of data insight and marketing spend attribution that you do online – offering insights through offline graphs that were never possible before.
Flowcode is the all-in-one solution to this problem that supercharges businesses with a solution to get data directly from your customers with the help of offline graphs and our offline operating system. Simply create a Flowcode QR code or a Flowpage landing page to gather scan and click data with ease. Say goodbye to estimating engagement metrics and get real-time feedback through scan counts, location data, and more!
Flowlytics can supercharge your business by providing you a unique window into how customers engage with your content with the use of our offline operating system. Using the Flowcode analytics portal, you can gather scan data that tells you: when, where, and how customers are engaging with your content. Even with our basic plan, you can understand your audience and see where campaigns resonate most effectively for future planning.
With our advanced plans, you can gather even more granular data including: custom filtering, geo-spatial scan mapping, bulk code creation to collect household level data, UTM tracking for specific Flowpage links, and more! For more information, check out our onboarding resource!
The Flowcode Analytics tool enables you to measure engagement with campaigns you put out into the world in real-time. Plan a complete campaign test integrated with Flowcode to measure the success of your campaign and integrate learnings for future investments.
Tests and campaign monitoring like this enable you to identify the gaps in your campaign -- whether it's the placement of your collateral or the audience segment you are targeting. Analyzing scan and click data through Flowlytics, with the use of an offline graph, ensures that you are creating campaigns and materials for the highest engagement. Without launching an O2O campaign, you miss out on countless opportunities to grow your business.
Analytics are key to helping you understand your consumers and track the success of your marketing efforts. Investing in a QR powered strategy turns your costly offline marketing efforts into a hub for audience data collection and campaign testing.
Flowcode analytics offers insight into previously untraceable customer behavior. Work with Flowcode to get started with an end-to-end platform that brings your consumers online seamlessly, and captures actionable 1st party data in the process.