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Since the first television commercial way back in 1941, creating a standout experience via the digital box has been a primary objective for many brands. And while television remains a potent force in the advertising industry, it faces some core challenges. For one, it can often be a one-way street (i.e. little interaction). Additionally, tracking viewership metrics is often a convoluted task.
That’s why TV QR codes emerge as a highly elegant solution. They transform the passive ad consumption–which, let’s admit, we’re all majorly tired of–into both an interactive experience and a quantifiable investment.
Now, that all sounds nice in theory, but you’re probably wondering why you keep hearing about this technology. So we’re here to break it down for you.
QR codes on TV have carved out their reputation in the advertising industry. However, they also provide tremendous value to networks and production companies as well. Below are the main use cases of QR codes on TV. Remember, the sky’s the limit here. The more inventive you are with these approaches, the better outcomes you can expect.
Product information pages: This is the most common use for QR codes on TV. Basically, this describes directing viewers to a website where they can learn more about a product and potentially make a purchase.
App downloads: Advertisers looking to promote an app should look no farther than QR codes. Why? The QR code can lead directly to the app's page in an app store, enabling instant and frictionless downloads.
Interactive content: QR codes can be used to direct viewers to interactive content, such as games, quizzes, or surveys, to increase engagement.
Additional or exclusive content: For TV shows or movies, QR codes can be a vehicle for providing access to content like behind-the-scenes footage, interviews with actors, or further information about the topic of a documentary.
Voting or polls: Remember the early days of American Idol when you’d call in to vote for your favorite contestant? Well, QR codes can essentially do that but better. During live events or reality shows, QR codes can be used to facilitate voting or polling from the audience.
Accessing recipes or instructions: In cooking shows or DIY programs, QR codes can be used to provide detailed recipes or instructions that viewers can then save or print.
Check-in or registration: QR codes can be used for viewers to check-in, register, or sign up for an event, a website, or a loyalty program being promoted on TV.
Digital tickets or coupons: Advertisers or broadcasters can provide special offers, discount codes, or digital tickets through QR codes displayed on the screen.
Fundraising or donations: During telethons or charity events, QR codes can make the donation process much quicker and easier for everyoneHaving users scan to donate turns an arduous process into a frictionless one.
Social media: A broadcaster or advertiser can use QR codes to lead viewers to their social media channels. Thus, encouraging them to follow or engage with their content and simplifying the overall experience by eliminating the need for users to manually type in a username.
Augmented reality (AR): When sufficient tools are available, QR codes can be used to launch AR experiences–think, trying on clothes or makeup virtually, or visualizing how furniture might look in your home.
In the intro here, we touched on how QR codes can be tremendously useful tools for TV advertising. As you learned in the prior section, this doesn’t necessarily mean that only brand advertisers are able to access these benefits. Rather, networks and production companies can elevate their own marketing performance through this format.
Now, why would they both want to do that?
QR codes are an invaluable tool for spurring engagement on TV. By incorporating a QR code on TV, advertisers and networks or production companies can enhance audience interaction, track ad performance, and bridge the gap between the offline and online world. Leveraging Flowcode's advanced QR code solutions for TV advertising provides a highly effective, user-friendly, and data-driven advertising model benefiting consumers and businesses alike.
Flowcode comes into play as an industry-leading provider of QR code solutions, designed with TV engagement in mind. Unlike generic QR codes, Flowcode's offering is fast, highly scannable, and customizable. With its state-of-the-art design, Flowcode's TV QR codes can be scanned from any distance, angle, or speed, mitigating the common issue of difficulty scanning due to screen distance and motion.
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