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Pop-up shops are becoming increasingly common, especially among eCommerce retailers that don’t have a traditional brick-and-mortar storefront. If you’re exploring your options for hosting a pop-up for your brand, you’ve come to the right place. Let’s break down the benefits of capitalizing on the pop-up trend, pop-up shop ideas, and how you can make your mini-shop a massive success.
Yes! The pop-up industry has grown to about $10 billion in sales. Not too bad right?
As more brands migrate to digital-centered marketing, the cost of digital ad space has skyrocketed. Over a third of companies identify rising customer acquisition costs as the biggest impediment to achieving their goals. Since it’s getting harder to connect with customers online, pop-up shops offer a refreshing way to increase brand awareness without committing to a storefront.
And let’s be honest, after a long time of being stuck inside and on Instagram, people are eager to have in-person shopping experiences.
The build-out cost for a pop-up shop will vary based on the type of pop-up, location, and other variables. As a good rule of thumb, you can expect physical retail opportunities to cost:
However, if you’re setting up temporarily at an existing store front your costs could be even lower!
Anything relative to your brand! Keep in mind that customers love exclusivity, so if you can offer a pop-up-only item, more shoppers will feel compelled to pick it up. As you develop your pop-up inventory and ideas, consider that pop-up shoppers are looking for:
Ready for some pop-up shop ideas? Here are our favorite tricks for maximizing brand exposure and revenue at your next pop-up event.
When it comes to pop-up shop ideas, don’t just tell customers about how amazing your products are—show them! Especially if you’re an eCommerce brand, hosting a pop-up shop gives customers the opportunity to physically engage with your products. Interactive demos take this a step further by helping customers see how your product would make their lives better.
Once customers explore your products in-person make sure they have a way to discover your online presence too! QR codes can be created in less than 60 seconds and are an easy way to quickly get customers to your website.
