Many major holidays are accompanied by a slew of sales due to increased shopper engagement and spending around vacation time. Presidents' Day is no exception. This spike in spending is no surprise as many companies offer discounts of up to up to 40% off, leading shoppers to spend about 25% more on the holiday weekend than on an average day.
In light of this, approaching Presidents' Day sales with an effective strategy can ensure that your promotions and deals go the extra mile to maximize your returns. Creating an omnichannel campaign around your seasonal sale can help drive customer awareness, promote rapid conversions, and enable robust data analytics insights to harness for every future seasonal promotion you run.
Flowcode's the best tool to quickly activate an omnichannel campaign. We’ve already created a custom, artfully designed Presidents' Day QR code available to anyone. No design work on planning on your end, just print! Place this code on the streets, in your storefront, or on product packaging to capitalize on this business opportunity.
How Can You Use QR Codes For Seasonal Promotions?
Holiday seasons are the best times to promote sales and catch shoppers attention. You can expect to see retailers from Home Depot to Amazon capitalizing on this holiday, and discounts on everything from 4K TVs to large kitchen appliances. These seasonal promotions are on opportunity to clear inventory and drive revenue in preparation for the spring season.
Any comprehensive sale will be wrapped into a marketing plan to promote the deals and drive revenue. QR codes are the perfect tool to widen awareness and drive conversions precisely around these show term promotions by instantly turning any offline marketing into online conversions.
Out of Home Marketing
- Place a QR code on any printed marketing material you create, such as fliers, billboards, or A-frames, to instantly drive traffic to your digital storefront. Any passerby will then be directed to your website through the QR code sign.
Product Packaging
- Give your shoppers special access to upcoming promotions by placing a QR code sticker on product packaging. Use this tactic to drive awareness of your upcoming Valentine’s day promotion, or use it to drive customer loyalty and repurchasing on any gift purchased and received for the holiday. Doing this will leave them with a long-term impression of your brand and product.
In-Store
- Use codes in-store to connect customers to your digital campaign, limited edition seasonal products, or even special access to Valentine’s day sales. This fosters a transaction in real-time and helps establish direct relationships with customers.
Video Marketing
- Harness your emotive video marketing material on TV, YouTube ads, and more as an opportunity to direct customers to a Valentine's Day curated storefront. Turn any video marketing campaign into instant conversions by making it easy to learn about your promotions and products and quickly check out with a mobile experience.
How can QR codes help your business grow faster?
- Create catchy campaigns that cut through the noise: During high volume periods, finding a way to make your campaign stand out from the sea of marketing emails and social media blasts can be tough. A great way to do this is by catching shoppers in offline experiences -- in the streets or in stores -- that are often more memorable. Adding a QR code to your OOH marketing enables you to not just drive awareness, but turn that marketing investment into an instant conversion.
- Make the shopper experience effortless: Equip shoppers with an omnichannel shopping experience from anywhere. Today shoppers browse equally among storefronts and online; unify your presence and your customers flow through bridging the gap between the offline and online world in one scan.
- Convert and retain more shoppers: By turning marketing materials into shoppable experiences, you can gain more impact than just impressions. Turn every engagement into a browsing experience and cart check-out. Better yet, sustaining QR marketing campaigns through placing them on your product packaging can increase your customer lifetime value far beyond the initial promotion itself.
- Utilize learnings for the future: Gain an understanding of how your seasonal promotions perform. Flowcode QR codes provide rich data by time, location, and more specific customer engagements. Harvest this data to continue to test new strategies, identify high value products or customer segments, and more.
Which QR code provider is the best?
Flowcode can help you boost your Presidents' Day promotion in just a few clicks -- no payment needed. We’ve created a pre-made artfully designed QR code for this holiday available to anyone. Simply download this custom code, print it on your marketing materials, and watch more shoppers convert than ever.
New users, follow these steps:
- Head to our free QR code generator
- Locate our Presidents Day code in Step 3
- Create an account and download your code
Existing users, follow these steps:
- Log into your flowcode.com account
- Navigate to the Flowcodes section
- Click “create code”
- Click “a premade templated design” from the drop down menu
- Select the Presidents Day code and download for use
Want a little more customization? You can still use our builder to create your own customized QR code to suit the needs of your business to drive any promotion you want.
Flowcode is the trusted tool to make your marketing initiatives the most effective they can be. Our product suite widens your audience, drives conversions, and enables retrospective insights on your business decisions. Don’t miss out on the President’s Day rush.
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