5 Social Media Tactics All Realtors Need

Social media is an essential part of any real estate agent's brand and business. Reputation and discovery through word-of-mouth doesn't carry as far today, and misses out on a key opportunity to expand your audience. Having a strong social media strategy and presence bolsters your brand, increases discoverability, and actively sets you ahead of the competition by generating buzz and building community.

In this article, we'll cover five tactics all real estate agents should be using if they want to stay competitive in today's market — and how a QR code for social media can help you build at scale.

Why social media is important for real estate professionals

Social media is an important tool for real estate professionals. It allows you to build your brand, network with other professionals, increase exposure to your listings, and manage your reputation. Here are some of the benefits:

• Social media helps you build your brand. With social media, it’s all about building relationships, something that’s critical for any real estate professional. When you post authentic, original content, people will be more likely to follow you and continue coming back for more.
• Having an online presence increases your geographic reach and discoverability. The more you share content and links across social platforms, the more likely it is that your content will influence search engine optimization (SEO). You’ll improve your online visibility, organic traffic, local SEO, and the lifespan of your posts.
• Your listings can get more traffic and engagement. As you build your following, people will be more likely to view your listings and engage with your content. More views mean more traffic at your open houses, increasing your chances of selling more homes.
• You’ll establish credibility among potential buyers and sellers once you have a following and a strong portfolio. As you close more business, you can post reviews from satisfied clients, helping you boost your online reputation. The National Association of Realtors notes that testimonials from past clients help to build credibility and social proof among prospects, who rely on ratings and reviews to decide who to do business with.
• You’ll create networking opportunities. As you establish relationships with influencers, thought leaders, and other helpful connections, you’ll build a referral network that’s happy to send new business your way.

Social media content strategies for real estate professionals

From giveaways to content curation, social media offers numerous opportunities to engage your audience. Here are the top five tactics and trends to take advantage of:

1. Leverage live and recorded video content

More than half of marketers say video marketing is the most valuable type of content for meeting their social media marketing goals, and that’s certainly true for real estate agents. With virtual tours of properties, you’ll increase engagement and build brand recognition. Live videos on Instagram, TikTok, and Facebook similarly provide opportunities for Q&A, promotion of live events such as open houses, and narrated walking tours of a property.

2. Run sweepstakes and giveaways 

Share your promotions, raffles, and special deals on social media to engage with followers and grow an audience. Increase engagement by encouraging people to tag a friend, share your content, and leave comments on your posts. When you run a contest or giveaway, you also get the chance to collect email addresses of those who wish to opt in to future campaigns.

3. Create a short-form blog 

A blog is a great way to establish yourself as a trusted authority in your industry, share tips and updates about the real estate market, and differentiate yourself from other real estate agents. It's also an effective way to schedule and publish content that you can syndicate on other social media platforms, such as Instagram. However, if you're using platforms like Instagram, it's important to learn how to schedule Instagram posts properly to syndicate your content across different platforms.

4. Use real estate social media templates

Real estate social media templates are pre-designed templates that you can use to help create posts for your various social media platforms. These templates include everything from graphics to hashtags and even call-to-action suggestions. And many of them are easy enough for anyone to use, even if you aren't a graphic designer or have little experience with design software.

5. Collaborate with others

One smart tactic is to collaborate with other realtors, interior designers, and influencers to create an engaging content series. For example, if you're looking for ways to make a home more inviting, you can reach out to local designers and ask them to share their best tips on decorating small spaces or creating homes that feel like luxury retreats. The more you collaborate, the more your content will get shared and engaged with on social media.

How QR codes can grow your social media presence

A QR code for real estate can take your social media marketing to a new level by making channels easy to discover and navigate. Flowcode’s QR codes are a cinch to create and use, so they're perfect for real estate agents who want to make their content easier to discover and navigate. Here are some of the top benefits of social media QR codes:

• Make finding your platform seamless. Use Flowcode QR codes everywhere to effortlessly drive traffic to your social media profiles. Place them on stickers, on a Flowtag, or on public signage to gather passive traffic.
• Create multichannel experiences. Megan Sullivan, Global Real Estate Advisor and Co-Founder of the Select Client Team at Sotheby’s International Realty, says that Flowcode has become a powerful tool for connecting the team’s offline audience with online experiences. For instance, they can add a Flowcode QR code for social media to a print ad. When someone scans the code with a smartphone or QR code reader, they’ll be taken to social media channels, a Flowpage, or other content. Plus, they get detailed analytics on each scan that helps improve future campaigns.
• Content curation for social media. Once you attract audiences, help them navigate your content easily for their needs with an easy-to-use custom mobile landing page such as Flowpage. Flowpage offers pre-built templates that make it simple to highlight all of your social accounts and drive traffic with every QR code scan.

Why use Flowcode? 

Flowcode provides you with customized QR codes you can place anywhere your audience is likely to see them. Consider the benefits of a custom Flowcode QR code for real estate:

• Flowcode offers a contactless solution that passively drives traffic from anywhere you’ve placed your social media QR code. Your real estate social media will get an instant upgrade as you connect your audience to the content you want them to see.
• Flowcode QR codes are quick and easy to create in minutes. Anyone can set them up without having prior technical experience, and our team is always available to help with any questions.
• Flowcode social media QR codes are dynamic, meaning you can update the codes instantly anytime you need to make changes to improve campaign results or distribute new information.

Although there are many real estate social media content strategies out there, the most important step is making your social media presence easy to find and navigate. With Flowcode and Flowpages, you’ll not only drive traffic to your pages instantly but also provide a seamless user experience with streamlined content curation for social media. If you’re a real estate professional looking for ways to boost your social media presence, don’t overlook the power of Flowcode’s products.