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Colorful QR codes
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Updated
April 29, 2024
Read Time:
3
 minutes

Winning Strategies for Fan Engagement in Sports with Flowcode

Business Growth
Winning Strategies for Fan Engagement in Sports with Flowcode
Flowcode Team
Winning Strategies for Fan Engagement in Sports with Flowcode

Flowcode unleashes a whole new realm of interactive entertainment within the sports arena while providing sports businesses with a gold mine of invaluable first-party data. From seamless digital ticketing to in-seat ordering that keeps fans cheering without leaving their seats, this innovative QR code system is not only revolutionizing fan engagement but also delivering the comprehensive data businesses crave. Get ready to dive into how Flowcode is elevating sports marketing, driving fan loyalty, and unlocking remarkable returns on investment like never before!

Create experiences worth remembering 

Unlock the future of sports engagement with QR codes – a game-changer for fans and sports businesses alike. By implementing QR codes for digital ticketing, you'll grant fans swift access, elevating crowd management, minimizing wait times, and reducing physical contact.

But that's just the beginning! Take fan experience to the next level with QR codes for in-seat ordering. Let your fans cheer on without interruption, as they conveniently order food, beverages, and merchandise from the comfort of their seats.

Ready to up the excitement? Introduce interactive scavenger hunts throughout the stadium, fueled by QR codes. Fans will compete for exclusive prizes and experiences, while QR codes guide them to points of interest like restrooms, concessions, and seating sections.

Don't miss the opportunity to connect fans with sponsors through QR code activations. From exclusive player interviews to behind-the-scenes content and interactive games, these activations create an electrifying bond between fans and brands. 

So, seize the moment and unleash the full potential of QR code activations for your sports business. Drive new audiences, boost engagement, and convert fans like never before. Let Flowcode be your gateway to the ultimate sports experience. Get in the game today! 

Draft key players to your CRM

Sporting businesses understand that converting casual viewers into loyal supporters takes time and a strong relationship. And at the heart of this process is crucial contact information. But how else can you keep the conversation going?

Getting that information can be challenging, but Flowcode’s internal data shows that the sports and entertainment industry has a 75% higher than average conversion rate for first-party data collection. 

In another campaign, Flowcode's API was set up for a sporting business within a mere 48-hour time frame. Subsequently, they achieved 16k scans for their sweepstakes campaign. With 94% of these scans coming from unique users, the campaign achieved a 58% conversion rate through Flowpage. Stories like these demonstrate just how influential enticing activations can be, and that’s crucial when you’re asking fans to take action. 

That’s precisely what we did for one major league sports team, which used Flowcode to convert 98% of their audience, collecting 56k contacts (33% new) and saving the brand $116k in CRM marketing spend. 

In collecting valuable contact information, sporting businesses have a range of winning strategies to choose from. TV commercials provide a powerful platform to gather contacts through engaging spots, while offline conversions skyrocket. Leveraging awareness plays, such as sharing brackets, standings, and tracking pixels, keeps fans hooked to every thrilling second of the action.

For in-person events, jumbotron activations prove to be a game-changer, allowing businesses to track the success of in-stadium contests and boost ticket sales for the next big game. These contact collection methods are like gold for sports businesses, providing a diverse toolkit to forge strong connections and take fan engagement to new heights! 

QR codes for sports and fa engagement

Keep your eyes on the ROI prize 

Flowcode has the potential to significantly enhance fan engagement, streamline operations, and optimize data-driven decision-making, ultimately driving better ROI.  For instance, digital ticketing with QR codes can reduce wait times and improve crowd management, and in-seat ordering can boost revenue from concessions and merchandise sales. 

We’ve got the stats to back it up too. On average, Flowcode yields a 2x higher conversion rate for sporting and entertainment partners. In one case, Flowcode was integrated into a CTV campaign across 6 different providers on behalf of a brand. They aimed to drive inquiries and activation while identifying the highest-performing channels in partnership with their media agency. They conducted A/B test CTAs such as "scan to call" and "scan for offer" while providing measurable media attribution. The results? A 15% conversion rate and a $5,000 conversion value.

With the potential to achieve a staggering 70% conversion rate for CRM capture, Flowcode shines yet again when it comes to capturing data for CRM purposes. This impressive conversion rate ensures that more fans willingly provide their information, allowing sporting businesses to nurture and engage with their audience on a deeper level. Fans will be enticed to scan and participate eagerly in sweepstakes with Flowcode's remarkable 85% conversion rate, presenting them with the chance to score big and win exciting prizes, further solidifying their connection with your brand.

Learn how to leverage this same engagement for your brand by utilizing the script of top labels. Connect with an expert today!

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