The Future of CTV: Awareness to Action

This on-demand webinar with Marketing Dive, Flowcode, and Kargo explores how top brands are turning CTV from an awareness play into a performance channel by using QR codes to drive real-time engagement.

Flowcode, the leading QR platform, powers these experiences—covering creative strategy, campaign results, live content tactics, and how real-time scan data is reshaping media planning.

Used by the world's leading companies

Kraft Heinz logo
Hearst grey logo
Walmart grey logo
Instacart grey logo
Walgreens grey logo
Kraft Heinz logo
Hearst grey logo
Walmart grey logo
Instacart grey logo
Walgreens grey logo
Kraft Heinz logo
Hearst grey logo
Walmart grey logo
Instacart grey logo
Walgreens grey logo
On-Demand Webinar

What Happens When CTV Gets Measurable

CTV is no longer just for reach — its a results engine. Interactive formats and QR-powered moments are making it measurable in real time. It’s where storytelling meets scan data, and viewer intent becomes trackable action.
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10x
Higher Conversions
One Flowcode-enabled campaign drove 10x more conversions than the industry average  — proving that interactivity pays off.
12%
New Buyer Growth
A client campaign from Kargo using Flowcode saw a 12% lift in new customers by making TV ads instantly actionable.
70%
Viewer Approval
In a case study hosted by Kargo, 70% of users reported liking the QR experience — and 63% said they preferred it over traditional CTV ads.

The Experts Behind The Session

What happens when media, creative, and data collide? These speakers break it down.

Randi Tutelman

Chief Customer Officer at Flowcode

Natasha Super

Senior Interactive Brand Designer at Kargo

Amanda Tietz

Senior Manager, Client Services at Kargo

“You all have really been not only just a tech partner, but a creative partner... We trust the Flowcode team—and that’s the most important. There's a comfort level there, and we know that you’ll deliver and the outcome will be strong.”
Natasha Super
Interactive Brand Designer, Kargo
“We break out the QR code by our target audiences, which lets us see scan rates by city, day, and demo—and optimize creative and strategy in real time.”
Amanda Tietz
Senior Manager, Client Services, Kargo
“CTV has always been a storytelling platform—but now, brands want to know how we translate that attention into meaningful action… and that’s where Flowcode is shifting the conversation.”
Natasha Super
Senior Interactive Brand Designer, Kargo
7,000+
Flowcode Created Across National Placements
By integrating Flowcode, CLEAR delivers seamless travel experiences while boosting engagement and marketing impact.
$250
Revenue per scan
This innovative approach allowed viewers to quickly and easily shop for NFL merchandise, making the shopping experience seamless.
$1.8M
In incremental Tour Revenue
In Merch Sales and 152,000 Fan emails collected...
62%
CRM conversion rate from packaging
“Flowcodes on packaging have been our most successful CRM collection tool to date.”
22%
Boost in sales with packaging
Lunchables teamed up with Flowcode to launch interactive packaging boosting engagement and brand loyalty.