Advanced Analytics

Attribution and insights at your fingertips

Ready to access unparalleled insights and robust tracking tools? Empower your team with data that provides a deeper understanding of customer behavior and tools to measure the ROI of offline marketing campaigns.

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Comprehensive analytics and insights suite

Real-time metrics

Instantly track every interaction with your QR codes and Conversion Flows, from scans to conversions.

FlowID data

Gain in-depth insights into customer behavior across both offline and online touchpoints.

Geolocation analytics

Visualize where your QR codes are being scanned across the United States to understand regional engagement patterns.

UTM parameters

Organize and analyze traffic sources, mediums, campaigns, and customer actions.

Track customer engagement with FlowID

FlowID is our patented data identity tool that transforms customer engagement by capturing and analyzing 1st party data across offline touch points, providing a comprehensive view of the customer journey from initial interaction to conversion.

Learn more about FlowID

FlowID powers analytics

FlowID powers your analytics suite to give you next level visibility into your customer, regardless of industry.

Interaction

Real estate listings

Capture and track interactions during open houses using QR codes. FlowID helps real estate agents understand which properties generate the most interest and tailor follow-up communications.

Integration

E-commerce

Integrate FlowID with platforms like Shopify to track customer interactions from product discovery to purchase, helping optimize the online shopping experience and drive sales.

Attribution

Digital marketing

Implement FlowID to monitor the effectiveness of offline marketing campaigns. For example, track which print ads or direct mail pieces generate the most QR code scans and conversions.

Personalization

Events

Use FlowID to manage event registrations and attendee engagement. Track which promotional materials drive the most interest and tailor event content to audience preferences.

Talk to our team

Flowcode conversion pixel

Access powerful conversion reporting. Flowcode is the only solution on the market that enables brands to see the full funnel analysis from offline media spend to online conversions.

ROI on campaigns

Optimize conversions

A/B test funnels

Analyze audiences

API integration

Create dynamic Flowcode QR codes at scale and extract real-time data interaction into your native platform.

Automated creation

Data every 10 seconds

Performance attribution

Warehoused CRM data

Flowcode geolocation data

Access the only tool in the world that lets you measure offline engagement. Within your Flowcode portal, customers can view a live and interactive geographic map that gathers demographic information from your scans, right down to the zip code level.

Location data

Optimize conversions

A/B test campaigns

Analyze audiences

Organize data with tags and UTMs

Track performance

Measure the effectiveness of different marketing efforts and sources

Personalize journeys

Understand how users navigate through your content and identify key touch points

Customize tracking

Set up custom query parameters to capture specific data points relevant to your campaigns

Evaluate ROI

Use detailed data to evaluate the ROI of each marketing channel and campaign, optimizing future spend for maximum impact

Easy data automation

Seamlessly integrate with major CRMs, and enjoy user-friendly onboarding for easy setup and maximized platform use.

Learn more about data automation

Our commitment to data privacy

We prioritize the privacy and security of your data by following the most advanced security practices, so you don't have to worry.

GDPR and CCPA compliance

Data collection and processing activities comply with the stringent requirements of GDPR and CCPA regulations.

First-party cookie tracking

First-party cookies provide accurate and reliable data tracking while adhering to privacy standards.

Secure data handling

Advanced security measures, including encryption and regular audits, protects and prevents unauthorized access and ensure data integrity.

SSO multi-factor authentification

SOC2 compliance

SOC2 compliance demonstrates our commitment to high standards of data security and operational controls.

HIPAA

Encryption, access controls, audit logs, employee training, compliance monitoring, and third-party assurance are in place to protect the privacy and security of protected health information.

Learn more about data privacy

"Flowcode has provided our business a platform that allows our teams to track the impact we are having in a multitude of spaces. From events to consults, the business is gathering insights into how we can best meet our customers and consumers where they are. The account management has been outstanding; I appreciate the proactive solutioning that is provided before we know we need it. I also appreciate the dynamic functionality of the codes, and the peace of mind knowing our data is safe."

Amber S. Jones

Merchandise & Operations Manager, Royal Canin North America