Automotive

Turn every auto touchpoint into a test drive

Enable the auto buyer sales and service journey with personalized connections and experiences.
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Trusted to drive 1B+ connections for over 75% of Fortune 500 brands 

BMW Logo
Continental Tires Logo
Ford Logo
Gates Logo
Volvo Logo
BMW Logo
Continental Tires Logo
Ford Logo
Gates Logo
Volvo Logo
BMW Logo
Continental Tires Logo
Ford Logo
Gates Logo
Volvo Logo

Why Automotive brands love Flowcode

Top Automotive Use Cases

Hand holding a smartphone scanning a Flowcode on a 2026 Volvo EX90 information sheet.
Dealership & Showroom
Empower buyers to connect with vehicle details, pricing, and test drive bookings without waiting for a salesperson.
Man scanning a large Flowcode for Continental Tires displayed on a wall screen with car wheels in the background.
Events & Trade Shows
Connect booths, event materials and signage to drive seamless lead capture, vehicle information and latest offers.
Person using a smartphone to scan a Flowcode on a TV screen showing a white BMW car front.
Broadcast & CTV Ads
Turn TV spots into test drives and dealer visits, making every impression interactive, measurable, and attributable to the buyer.

Automotive Products

Flowcode & FlowURL to AutoHub

Provide a seamless buyer hub for in-market auto buyers that connect the auto brand to the local dealer experience.
A person holding a smartphone showing a Volvo FlowHub with options to build a car, book a test drive, and view special offers.

FlowID & Personalization

Unlock a unified view of each auto buyer across omnichannel touchpoints, powering more personalized experiences.
User profile of Dylan Turner with photo, email, phone, $108.6K lifetime value, 8 conversions, and recent BMW lease activity.

VIN-Level Flowcodes

Effortlessly transform every vehicle into a personalized owner experience by pairing 1:1 Flowcodes with individual VINs.
Vehicle fuel door interior showing tire pressure chart and a Flowcode labeled 'Scan for service info' with Ford logo.

Platform Intelligence for Automotive

Flowcode Enterprise Governance for Automotive

Organize a simple and secure parent-child data structure across your portfolio of branded touchpoints. Keep master control of data, give brands operational control of touchpoints.
BMW Group Enterprise Governance chart

Flowcode Workspaces for Automotive

Collaborate across teams, brands or partners in a dedicated workspace, the easiest way to manage shared assets and stay organized.
Three white panels listing East Coast, West Coast, and On-Air Promos teams with BMW logos and team member photos.

Flowcode Automotive Data & CRM Integrations

Flowcode has pre-set API integrations with the world’s best enterprise data management, CRM, and marketing platforms—integrated seamlessly with your tech stack.
Flowcode suite of integrations with Mailchimp, Hubspot, Okta, Adobe, Snowflake, Salesforce, Microsoft 365 and Zapier.

Brand Kit for Automotive

Ensure brand governance across all teams and channels. Lock logos, colors, fonts, and designs so everything stays consistent at scale.
BMW Brand Kit with logo, Flowcode design and colors.

Uber

“Flowcode has transformed how we think about and use QR codes. Their team has helped us optimize results across all of our touchpoints, allowing us to continuously test, learn, and improve - often providing proactive advice before we even think to ask for it.”

Leigh Tillipman
Leigh Tillipman
Sr. Strategy & Operations Manager, Partnerships

FAQs

Have a question? We are here to help.
How do automotive brands use Flowcode at dealerships?

Automotive brands deploy Flowcodes on vehicle hang tags, showroom displays, brochures, and service waiting areas to connect shoppers with digital content. 360° vehicle tours, financing tools, feature comparison videos, and test drive scheduling - every physical showroom touchpoint becomes a measurable lead generation and data capture opportunity.

Can Flowcode be used on vehicles or in in-vehicle materials?

Yes. Flowcodes appear on vehicle stickers, owner's manuals, and in-vehicle screens to connect drivers with service scheduling, warranty information, feature tutorials, and loyalty programs. Automotive brands use in-vehicle Flowcodes to deepen the ownership experience and drive repeat service visits from existing customers.

How does Flowcode help automotive marketers attribute physical media to online leads?

Flowcode bridges the gap between physical automotive advertising (dealership signage, print, events, and direct mail) and digital lead capture. Each Flowcode provides engagement data, including location, time, and device type, giving marketers a verifiable attribution path from physical asset to website visit, lead form, or demo request.

How does Flowcode help OEMs manage campaigns across dealer networks?

Flowcode's Workspaces feature allows OEMs to manage branded touchpoints across hundreds of dealer locations from a single platform. National brand standards are maintained centrally while each dealer can access their own localized performance data, giving OEM marketing teams and individual dealers visibility into campaign impact at every level.