QR Codes for Fashion and Retail Brands

Turn Offline Shopper Engagements Into 1st Party Data

Join hundreds of brands and professionals that leverage Flowcode to drive 3x higher conversion rates than direct online traffic. Unify your marketing touchpoints to drive omnichannel sales and increase customer loyalty.
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Create higher conversion marketing with shoppable ads. From in-store activations to print materials, make your marketing spend go further when customers can simply scan to your digital channels.
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[Industry - Fashion Retail] Increase your ROI
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Seamlessly grow your email and SMS marketing touchpoints by capturing a new stream of offline customer contact information.
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[Industry - Fashion Retail] Drive retention and loyalty with better CRM
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Flowcode delivers robust data insights in real time. Measure how many customers shop as a result of your marketing and even directly attribute sales with our Conversion Pixel.
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[Industry - Fashion Retail] Directly attribute your spend

How retail brands use QR codes

[Industries - Retail] Drive repurchase with promotions
Drive repurchase with promotions
Reward customers with codes on packaging or collateral that automatically applies discounts with repurchase. Enable them to earn more discounts by incentivizing reviews and referrals.
[Industries - Retail] Create unique shopper experiences
Create unique shopper experiences
Upgrade in-store experiences by connecting customers instantly with product tours, quick access to reviews, and even AR experiences.
[Industries - Retail] Gather reviews and UGC
Gather reviews and UGC
Customer content and reviews build trust. Adding Flowcodes to your retail locations or on product packaging can drive customers to review pages or to your social media channels instantly.
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“Our partnership with Flowcode helped us think outside the box to create new retail concepts that drive growth, profitability and shared success with our customers and community.“
Christine Day
CEO at The House of LR&C
Tips for brands exploring QR codes
Get up to speed on how to create a Flowcode QR code.
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Use QR codes to grow your social followings

QR codes are a powerful tool to drive traffic to your website and social channels. They’re easy to create and scan, and they can be placed anywhere. To make it even easier for customers to follow you on social media, you can put QR codes on your business cards, packaging, or websites.


You can also use QR codes in your marketing campaigns. Create unique codes for each campaign that direct them directly to the social profile of your choice. Or if you want more control over where people end up when they scan your code, we have options for that too!

Use QR codes to accessorize your garments

QR codes on clothing tags are a great way to add information to your items. You can include links to videos, your website, social media pages, and more. If you are using hang tags for security purposes, you can also use QR codes to display a unique ID number for each item that has been tagged.


In addition to displaying information about your product or brand, there are many other uses for QR codes in retail stores. They can be used for lead generation purposes by putting them on brochures or print ads, where customers can scan them with their smartphones and sign up for a newsletter or enter a contest.

Use QR codes to collect more 5 star reviews

Reviews are a powerful way to build trust with customers, and they're also a great way to collect instant feedback from customers. The key is in making sure the process is simple and seamless. If you make it too hard for people to leave a review, they won't bother doing it. QR codes are a great way to collect reviews because they allow customers to give feedback quickly and easily — all they need is their phone! Just ask for their feedback in person or on product packaging and provide them with a QR code for easy access.

Key Flowcode features you get

A powerful suite of tools at your fingertips.
Unlimited Scans
Your Flowcode QR codes have no scan limits and never expire.
Custom Designed Code
Make a custom Flowcode featuring your colors, logo, and brand aesthetic.
Advanced Analytics
Gather robust first party data that unlocks insights about brand new offline customers.
Make a free code
FAQ's for QR codes for retail
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What are QR codes used for in retail?

QR codes are used in retail in a variety of ways since they are able to link to any destination. Here are some common uses of QR codes in retail:
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  1. Display product information such as ingredients, specifications, or usage instructions.
  2. Offer customers exclusive discounts or coupons, which can be redeemed at checkout, encouraging them to make a purchase.
  3. Enroll customers in a retailer's loyalty program, where they can earn points, rewards, or discounts on future purchases.
  4. Create virtual storefronts in physical locations, where customers can scan the codes to access an online store, browse products, and make purchases.
  5. Drive social media engagement
  6. Solicit customer reviews and ratings for products or services, helping retailers gather feedback and testimonials to build customer trust.
  7. Enable contactless payments, allowing customers to scan a code to complete a purchase without the need for physical cash or cards.
  8. Provide customers with order tracking information, allowing them to easily track the status of their online orders.
  9. Display maps or directions to different sections or departments.
  10. Collect customer feedback and conduct surveys.
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Read more about how QR codes are used in retail.

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How are QR codes being used in the fashion industry?

QR codes are being used in the fashion industry in order to revolutionize everything from marketing to distribution, and beyond. Here are some ways that QR codes are being used in the fashion industry:
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  1. Enable customers to access product information such as materials and sizes
  2. Provide discounts and promotions by scanning QR codes in store or on products 
  3. Link customers with fashion influencers through digital campaigns 
  4. Allow customers to view virtual tours and lookbooks of latest collections 
  5. Enable customers to purchase items directly from their mobile phones
  6. Inventory and track items
  7. Streamline supply chain.

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Can you put QR codes on clothing?

Yes, you can put QR codes on clothing. Here are some ways that QR codes can be put on clothing:
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  1. Printed directly onto the fabric. 
  2. Embroidered into the fabric. 
  3. Attached as a patch or label to the clothing item.
  4. Heat-transferred onto the fabric with a special machine or iron-on transfer paper and a heat press machine.

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Branding your company’s clothing with QR codes is a great way to drum up attention while your customers walk around in your merchandise. Curious passersby can scan the code printed on the garment and be directed to: 
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  1. That exact item for sale where they can order it for delivery or purchase directly from their phone 
  2. Information about the organization
  3. Marketing destinations like social media and email lists 
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With Flowcode, your QR code can be uniquely branded to suit your company and match your overall aesthetic. Try creating a free QR code and see how it will look on your clothes.

Are QR codes recycled?

Static QR codes cannot be recycled since their information cannot be changed. However, Flowcode’s dynamic QR codes can be used over and over again, and never need to be replaced.
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Dynamic QR codes are special types of QR codes that allow users to quickly and easily update the destination of the code. Instead of being printed with a set destination, dynamic QR codes can be programmed to direct customers to different locations, such as: 
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  1. Websites
  2. Social media pages
  3. Contact forms
  4. Or other data sources
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Below are some benefits of using dynamic QR codes: 
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  1. They provide greater flexibility than static QR codes
  2. They make it easier for businesses to update their marketing campaigns on the fly since they don’t need to print new codes or material.
  3. They can increase customer engagement
  4. They provide access to analytics
  5. Enhanced security since the data isn’t stored directly on the QR code.
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Read more about the difference between static and dynamic QR codes.

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