QR codes are elevating businesses and industries, as they are a way to not only streamline business practices but engage with customers. These little square-shaped codes can be conveniently scanned by a smartphone camera and linked to reservation systems, websites, or contact information.
Not only has this improved customer engagement and improved user experiences, which is the typical way that consumers know about QR codes, but it has also transformed entire industries behind the scenes.
How Businesses Can Grow With QR Codes
1. Create High Conversion Marketing
Direct mail: A practice of sending marketing collateral, such as brochures, postcards, or catalogs, to customers. A business’s direct mail campaign, utilizing special QR codes for businesses, can run split or A/B tests against segments of their customers to gather more insight and data about them. This is an incredibly useful marketing tool for converting paying customers.
OOH Collateral: The practice of putting a QR code for marketing on any physical surface outside of the home that converts an offline customer into an online customer. This is particularly useful for anyone in a public space looking to spread brand awareness or convert pedestrians into paying customers. QR codes for marketing can be posted on storefronts, bus stops, billboards, or any other outdoor signage.
2. Driving Sales with Promotions & Funnel Optimization
Automated contact collection: The use of QR codes for businesses can really streamline the process of inputting new customers into a customer relationship management (CRM). Once a customer has scanned the QR code and been input into a CRM automatically triggers a series of automated messages, calls, or follow-up emails that are targeted specifically for that customer.
Drive to your promotions: Businesses can drive customers to their promotions, whether they are coupons, rewards, sales, etc. A good example of this is how oftentimes you’ll receive a thank you postcard within an order that incentivizes customers to redeem rewards or coupons by visiting the QR code on the postcard.
3. Create Efficient Customer Experiences
Contactless solutions: Businesses can use QR codes to provide contactless ordering and payment experiences for customers, displaying QR codes on menus and service lists. Using Smart Rules businesses can set different scan destinations based on day of the week, time of day, and/or device type (iOS or Android).
Digital Check-Ins: Businesses can leverage the use of QR codes for a seamless check-in process, enabling customers to use their smartphones to register for events, redeem tickets, book hotel rooms, or schedule service/appointments without the need for face-to-face interactions.
Industries: Industries like hospitality and healthcare can use QR codes to improve the customer experience by providing easy access to menus, service lists, check-in forms, and payment gateways. Businesses have the opportunity to conveniently share their information on a business card, or a Flowcard, through the use of QR codes, effortlessly providing customers with instant access to their relevant details and digital content. Customers can also quickly access important information such as room numbers, appointment details, and medical records, making their experience safer and more enjoyable.
4. Optimizing Customer Service Flows
Companies can mail customers postcards with QR codes on them or put QR codes on their websites, which customers can then use to make calls, use live chat, or email customer support. This creates a great customer experience, as customers don’t need to tediously type anything to reach a business’s support lines.
5. Gather Feedback & Reviews
Oftentimes, you’ll see QR codes outside of restaurants, either to see reviews or encourage you to leave reviews. Businesses are increasingly seeing this oft-overlooked opportunity to engage patrons before they leave a brick-and-mortar establishment.
Customer survey cards are a thing of the past as customers can now scan a QR code to fill out a survey on a business’s own website, instantly digitalizing the entire process.
6. Drive Customer Engagement and Brand Loyalty
There are a number of ways to drive brand engagement and capitalize on brand loyalty using QR codes. Brands can offer ways using QR codes for their market to download an app, subscribe or follow on social media, post or tag, or refer a friend.
How to Implement QR Codes
Since QR codes are everywhere now, there are thousands of QR code services on the market; the trick is choosing the right one. Your business QR code needs may include CRM integrations, analytics data, multi-device support, or any number of other features. At Flowcode, all of these features can be accessed directly from your Flowcode dashboard.
Flowcode makes it easy to generate a QR code for whatever your use case is; whether it's for print, video, or the web. If you need to get your Flowcode out into the real world, simply head to "Design & Print" in your Flowcode dashboard, to choose from hundreds of options to print and ship your Flowcode to you.
Once you have your Flowcodes out in the world, you’re going to want to know how they are performing and who is using them. Flowcode offers proprietary analytics results. Take advantage of first-party data insights using Flowcode analytics right in your dashboard. Optimize any of the above use cases by studying the data around users, campaigns, and more.
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