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Are you looking to take your YouTube marketing to the next level? QR codes let you instantly turn any YouTube ads into conversions. Drive your video viewers to relevant actions in seconds by adding a QR code to your YouTube content. In seconds, audiences can use their phone to scan a QR code directly from your ad to your website, social media accounts, or any destination you choose.
Keep reading to find out how to harness the power of QR codes to optimize your YouTube marketing strategy in a couple easy steps!
Benefits of using QR Codes for YouTube marketing
Using QR codes in YouTube videos turns your marketing efforts into highly effective tools to drive brand interaction and sales. Here are some key benefits:
Increase Conversion Rates
QR codes allow you to add another interactive layer to better engage your audience through ads. With a QR code, viewers can quickly scan the code to continue interacting with your brand via a seamless mobile experience relevant to the ad you just displayed to them.
Send Consumers to Multiple Destinations
Another great benefit of QR codes for YouTube is that businesses can prompt users to various actions and destinations. The best way to do this is connecting your YouTube ad with a Flowcode that directs users to a Flowpage – an all-in-one curated mobile landing page. You can customize this page to highlight products, link to all your socials in one place, and connect with instant Shopify checkout. Allow your shoppers to engage via their preferences by providing options.
Flowcode also enables you to leverage Smart Rules. This tool allows you to change the destination a QR code directs users to with your own personalization. You can customize the scan destination based on time of day, day of week, and more to run specific campaigns.
Leverage Data
Using QR codes for YouTube also allows businesses to gather important data about their campaigns. Own your first party data by seeing scan times, scan locations, and other demographic information about your ad viewers by using Flowcode Analytics.
You can even leverage this data to run split tests among consumers and better optimize your marketing decisions. See how consumers respond to different ad displays or landing pages based on their behavior.
YouTube ads enable you to uniquely capture a consumer’s attention in the moment. Make the most out of your video ads when you enhance them with built in QR codes. QR codes for YouTube videos let you provide viewers with additional content and drive them to actions like purchase or contact sharing immediately.
QR codes allow you to connect to any digital destination. Here are just a few ideas of where you can drive customers from your ads:
Your Company Website
Link viewers to your website landing page to learn more about your product or service. For faster checkout and higher conversion, drive viewers to specific product pages or promotions related to your YouTube ad.
Social Media Platforms
Whether it’s Facebook, Instagram, TikTok, or any other platform, viewers can quickly and easily access your profile page and engage with you online. This allows customers to learn more about your product, can foster brand loyalty, and can drive your social following to establish a community.
Booking or Scheduling Platforms
Get in contact with customers quickly by driving them to a booking or scheduling platform. Allows viewers to schedule meetings for demos, speak to a sales representative, or book an appointment with your team. Regardless of how you sell your product or service, QR codes for YouTube videos make it easy to get customers in your pipeline instantly by taking the work out of dialing.
App Stores
If you have an app related to your business or brand, QR codes make it easy for people to find and download it instantly. Never lose customers in the process when you enable them to go directly from your ad the the Download button – you’ll have them creating an account in seconds.
Phone Numbers/Contact Lines
You can use a QR code to provide a phone number that viewers can call. This action is ideal for those looking for more direct contact with potential customers and clients – from plumbers to lawyers and more! Simply add your phone number to your QR code and watch your reach to new customers grow!
Best Practices for Using QR Codes in YouTube Marketing
Want to maximize your gains when using QR codes for YouTube marketing? Here are some best practices that will get you there:
Optimize QR Code Design
The first step is to optimize your QR code for size, design, and placement. Make sure that the code is small enough to fit comfortably in the frame of the video but large enough for viewers to easily scan. Add color and your personal branding to match the style of your YouTube ad. Finally, add a clear call-to-action with text and audio to prompt users to scan.
Drive Clear Calls to Action
QR codes work best when you create a compelling follow-up action for consumers. It helps to promote a specific account, drive to a certain product, or highlight a contact collection form up front. Better yet, entice more people to engage with limited time sweepstakes, promoting sales, or limited product drops.
Use Analytics and Tracking
Using tracking and analytics is an important step in measuring the success of your QR codes in YouTube videos. By analyzing the data collected, you can gain insights into how well your QR code campaigns are performing and make any necessary adjustments to optimize your marketing spend in real time.
QR codes are an incredible tool for YouTube marketing, offering an easy and efficient way to connect with your audience beyond views, likes, and subscriptions. QR codes can be used to drive additional video views, increase engagement, and encourage interactions that last: from polling, to shopping, to omni-channel followings.
With Flowcode’s QR codes and mobile landing pages, you can take advantage of this solution to build your community, drive sales, and elevate your platform more rapidly than ever before.
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