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Updated
June 17, 2024
Read Time:
3
 minutes

Two Codes, One Goal: AI and QR codes team up for marketing activations

Business Growth
Two Codes, One Goal: AI and QR codes team up for marketing activations
Flowcode Team
Two Codes, One Goal: AI and QR codes team up for marketing activations


The launch of OpenAI's ChatGPT acted as a catalyst for a new era of AI tools. Suddenly, the landscape was abloom with creative technologies just waiting to be picked up by marketing teams ready to infuse their strategies with innovation. One such “fruit”, so to speak, that's ripe for the picking is the combination of AI and QR codes – I mean, they make the perfect pear! 

The technological tango–QR codes and AI tools 

Like a perfectly balanced cocktail, the mixture of AI and QR codes introduces a unique flavor to marketing activations. And yes, it does include the zesty twist of ChatGPT. Let's dive into a few ideas to stir up your marketing blend.

ChatGPT-specific use cases 

  1. Interactive promotions: Use a QR code to direct users to ChatGPT-driven promotions that are both personalized and dynamic.
  2. Customer support: Your QR codes can lead to ChatGPT-powered support pages, answering FAQs or guiding customers through complex processes.
  3. Event registration: ChatGPT can manage event details, with a QR code for swift, paperless check-ins. No more rummaging through printed tickets or worrying about misplaced registration forces. Digital invitations and check-ins ensure a smooth start to your event.
  4. Real-time information: Use QR codes to link to ChatGPT-updated live information such as inventory, prices, or venue details.
  5. Surveys and feedback: QR codes can serve as gateways to ChatGPT-powered surveys, allowing users to conveniently provide their valuable insights and feedback. Real-time analysis and responses lets users gather and act upon feedback. 
  6. Personalized marketing: ChatGPT can generate personalized marketing messages, which users access via QR code scans. 
  7. Learning and development: QR codes can open up ChatGPT-driven training modules, turning learning into an interactive, enjoyable experience.

General AI use cases 

  1. Personalized experiences: QR codes can be customized to direct customers to personalized landing pages based on their preferences or previous browsing history. AI algorithms can analyze customer data to provide tailored product recommendations or personalized content. recommendations or content.
  2. Virtual product try-ons: For businesses in fashion, cosmetics, or accessories, QR codes can lead to an AR interface where customers can virtually try on products.
  3. Gamification: QR codes can be used to lead customers to interactive games or quizzes. These games could incorporate AI to adapt to the user's skill level, offer personalized incentives, or even feature AI opponents.
  4. Interactive information: QR codes on product packaging can direct consumers to detailed product information, video demonstrations, or usage instructions. AI chatbots can be available on these pages to answer any specific queries the customer may have in real-time.
  5. Location-based offers: QR codes can be used in specific geographical locations, directing customers to location-specific landing pages. Combined with AI, businesses could provide dynamic content or offers based on factors like local events, weather, or time of day.
  6. Exclusive content: QR codes can lead to exclusive content, such as behind-the-scenes videos, interviews, or early product releases. AI tools can come in to track what type of content generates the most engagement, and thereby optimize future exclusive content based on these insights.
Avocados from Mexico QR

From scanning to seriously cool benefits 

When AI meets QR codes, they don't just exchange pleasantries –they alight a spectacular show. Here are the primary benefits of this fantastic fusion for your marketing activations. 

  1. User engagement: The interactive nature of AI-driven QR codes adds an extra layer of engagement for users, providing them with a memorable and captivating experience
  2. Personalization/customization: AI tools, such as ChatGPT, can provide a level of personalization that leaves a lasting impression on users.
  3. Real-time analysis: AI allows immediate data processing, offering real-time insights and analytics. This empowers you to make data-driven decisions and optimize your marketing activations on the fly. 
  4. Easy accessibility: QR codes make AI tools easily accessible, just a scan away.
  5. Cost-effective: This combination provides an economical solution for impactful marketing activations.
  6. Scalability: Both QR codes and AI can handle large scale operations effortlessly, making your campaign globally accessible.

How Flowcode is riding the AI-QR wave 

But you're probably thinking - all these ideas sound amazing, but how do I make them happen? The answer is simple: Flowcode. We’re the trailblazer in ultra-fast scanning QR code technology, ideal for your AI-enhanced activations.

Let's roll out the guacamole-smeared success story of Avocados from Mexico. They harnessed the power of  Flowcode QR technology to create an integrated omni-channel campaign, embedding a QR code in their ad that directed viewers to an AI tool-driven page. Just as everyone watched the game, smartphone in hand, they were drawn into an engaging customer journey, post the airing of the ad. This ingenious campaign didn't just work up our appetites, it also yielded direct insights into creative engagement.

In the QRealm of AI

Looking forward, the combination of AI tools and QR codes seems set to become the ultimate dynamic duo of marketing activations. This powerful combination empowers marketers to create innovative, engaging, and impactful campaigns, as evidenced by the likes of Avocados from Mexico.

The marriage of AI and QR codes is not just an exciting possibility—it's a happening reality, one that can enhance user experience, drive engagement, offer real-time insights, and scale effortlessly. 

Ready to surf this wave? Look no further than Flowcode.  🤙

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