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Updated
May 22, 2024
Read Time:
3
 minutes

Cutting-Edge Strategies for Acquiring Fans with Flowcode

Business Growth
Cutting-Edge Strategies for Acquiring Fans with Flowcode
Flowcode Team
Cutting-Edge Strategies for Acquiring Fans with Flowcode

Sports and technology form the dream team, driving unparalleled fan experiences at every turn. With captivating activations, personal connections, and immersive stadium experiences, sports businesses are adapting to a shifting economy and securing their long-term success. In the era of web3, the possibilities are vast, from in-seat delivery options to virtual reality experiences and esports. As the landscape of sports viewing transforms with the rise of streaming and connected television (CTV), QR technology, especially through Flowcode, plays a pivotal role in CTV advertising, offering higher conversion rates and seamless tracking. 

Flowcode emerges as a winning solution for sports teams, fueling all-star campaigns with impressive results. Its innovative technology and data analytics empower sports franchises to craft targeted marketing campaigns, attract relevant sponsorships, and enhance fan experiences. With Flowcode, sports businesses unlock the path to success, staying ahead of the game and fostering lasting connections with their audiences. Keep reading to discover why your business and Flowcode create the winning team.

Sports and tech–the dream team for unrivaled fan experiences

Memorable experiences are at the heart of every long-time fan. As such, sporting businesses are tasked with continuously upping the game. While challenging, it starts with focusing on captivating activations, personal connections, thoughtful stadium experiences, tailored interests, and live entertainment.

The opportunities are vast and varied. To put it into perspective, these may look like in-seat delivery options, virtual reality experiences, esports, or connected television (CTV) advertising. 

Sports businesses are currently facing a massive opportunity to stand out. This will require leveraging new technologies and strategies to adapt to a shifting economy, create immersive fan experiences, and ensure their long-term success. And we’re here to coach you each step of the way. 

QR Code for ads, fan experiences, and data analytics

Engaging Fans with Esports and Tech

Let's explore some proven tactics that can elevate stadium and televised activations. In-seat delivery options have proven highly popular among fans, with a staggering 60% expressing that it would make them more inclined to download a team's mobile app. A great example of success is the 49ers mobile app, which generated an impressive $2 million in additional revenue, boasting adoption rates six times higher than the industry standard.

Meanwhile, the emerging Metaverse is capturing the attention of developers and offering intriguing use cases for sports activations. From NFL Pro Era games to Golf+ and professional training apps, there are abundant opportunities to explore. Additionally, technologies like PlayStation VR 2 and HTC's Vive XR Elite headset show promising potential for creating immersive experiences.

Esports, while not new, continue to attract a growing audience, offering fresh commercial avenues for gamers, companies, and marketers looking to engage younger fans. Social media platforms also play a crucial role in uniting global audiences and enabling broadcasters to connect with fans in unique ways. With well-executed strategies, sports businesses can tap into these spaces and unlock new revenue streams while enhancing the overall fan experience.

QR Technology Boosting CTV Advertising

The landscape of sports viewing has transformed significantly with the rise of streaming and connected television (CTV). More viewers are turning to ad-supported CTV and social media platforms to watch sports, surpassing traditional linear viewing. This shift offers advertisers immense opportunities to create interactive and shoppable content, precisely targeting their audiences during critical moments. Contextual video ads can be served programmatically, eliminating the need for third-party cookies and ensuring a more seamless viewing experience.

QR technology plays a pivotal role in CTV advertising, boasting a 3x higher conversion rate than web traffic. By integrating QR codes, viewers can be easily tracked using Flowcode's pixel API, enhancing the effectiveness of advertising campaigns.

In conclusion, the convergence of sports and technology presents an unprecedented opportunity for sports businesses to create unforgettable fan experiences and secure their position in the industry. By embracing innovative technologies, experimenting with creative activations, and leveraging CTV advertising, sports businesses can achieve success on and off the field while keeping fans engaged and enthusiastic. The time is now to take the lead and revolutionize the fan experience with the power of sports and tech!

How Flowcode fuels all-star campaigns

At Flowcode, we've seen remarkable results. Sports activations using Flowcode boast an 8x higher conversion rate than other verticals, with 41% average conversion. Our partners have witnessed incredible success with over 100k scans in just 60 seconds during a televised Super Bowl activation.  And one brand leveraging Flowcode maintained a 34% scan rate for a 20-second jumbotron activation. This ultimately resulted in a 2.5x stronger conversion rate than URL/SMS.

In a rapid 48-hour setup, Flowcode's API powered a successful sporting business campaign, garnering 16k scans for their sweepstakes. Impressively, 94% of these scans came from unique users, resulting in a remarkable 58% conversion rate through Flowpage. This showcases the impact of captivating activations, essential when urging fans to take action.

Other stellar activation outcomes include a conference driving 36k scans with a 96% new audience, a fantasy sports signup campaign generating 79k scans and over 50% of registrations, and a televised Super Bowl activation garnering over 100k scans in just 60 seconds.

QR Codes for sports and events

You and Flowcode, the dream team

Introducing the winning combination that sets sports franchises apart: Flowcode's innovative technology and data analytics. Embracing data, these teams make informed decisions, optimize strategies, and unlock success with increased fan loyalty and revenue. With Flowcode and data analytics in their playbook, sports businesses score big and create unparalleled fan connections. 🏆

🎯 Creating Targeted Marketing Campaigns: Armed with demographic and behavioral data from Flowcode, teams can craft personalized marketing campaigns for specific fan segments. This approach creates more impactful connections with fans, increasing engagement and loyalty.

💼 Attracting Sponsorship Add-Ons: Flowcode's technology collects valuable first-party data, showcasing fan demographics that attract relevant sponsors. Brands can align with the perfect audience, resulting in successful sponsorship partnerships.

🎉 Enhancing Fan Experience: By understanding their audience through first-party data, teams can tailor the fan experience to meet specific preferences. Younger fans may enjoy trendy food choices, while VIP treatment may appeal to high rollers. This personalized approach creates unforgettable experiences for all fans. 

📊 Utilizing Data Analytics: Flowcode's technology allows sports businesses to harness the power of data analytics. By analyzing fan behavior, purchase patterns, and engagement levels, teams can gain deeper insights. These insights enable better decision-making, optimized marketing strategies, and improved operations.

🔍 Understanding Fans Better: First-party data offers sports businesses a comprehensive understanding of their fans. Data analytics helps identify which products, experiences, or marketing campaigns resonate most with different fan segments. This valuable information guides continuous improvement and innovation.

🏆 Unlocking Success: Flowcode's technology, combined with data analytics, unlocks the path to success for sports franchises. Enhanced fan experiences lead to increased fan loyalty, attracting more sponsorship opportunities and boosting revenue. The power of data fuels growth and keeps teams ahead of the game. 

Flowcode is a powerful tool that reimagines how sporting businesses engage with their audiences. By implementing Flowcode's cutting-edge solutions, these businesses can enhance stadium activations, streamline processes like digital ticketing and in-seat ordering, and cultivate lasting relationships with their fans, turning casual spectators into devoted supporters. 

Ready to watch your business grow with Flowcode?

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