Flowcode Onboarding: Exploring Flowpage

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Now that you’ve learned all the basics surrounding Flowcode QR-codes, it’s time to dive into one of Flowcode’s other products:Flowpage. Take advantage of the entire product suite to make the ultimate offline to online experience.

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What is a Flowpage?

Flowpage is a landing page optimized for mobile devices, making it the perfect post-scan experience for your customers, as it aggregates all your links and info in one place and is totally customizable for your brand. Use it to hold all of your content, such as social accounts, contact information, and so much more. Think of it as a place to organize all your digital content.

Paired together, Flowpage and Flowcode create a seamless experience for customers, followers, or fans to interact more deeply with your content, while allowing you to track audience engagement.

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How to create a Flowpage

Step 1: Name your Flowpage

You’ll first be prompted to give your Flowpage its own unique URL slug. This URL slug will be where your Flowpage lives on the Internet and how others can access it without needing to scan your Flowcode.

Keep in mind that claiming this URL slug will render it unclaimable in the future, even if you delete your Flowpage. However, you’ll also be able to change this slug URL in the future if you want (only once every 60 days).

If you’re interested in creating your own redirect link, you can do so with the Pro+ plan. For example, let’s say I own Ten Seeds Bakery and am interested in using tenseedsbaking.co as my redirect. I can set up my Flowpage’s subdomain so rather than flow.page, it could be page.tenseedsbaking.co/me.Learn more about custom redirects here or email [email protected] with any questions.

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Step 2: Add at least one link

You need to add at least one link to your Flowpage in order to publish it and claim the URL slug. To do this, click ‘Add Link’ to link any valid URL on the Internet on your Flowpage.

After adding in the URL, choose how you want to display it (No Image, Icon, or Featured) and give the link a title and optional description.

Click ‘Save Link’ to successfully add the link to your Flowpage.

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Step 3: Add more content

In addition to links, you have the ability to add other content. Click on ‘Explore Links’ and choose from the following options:

1. Standard Link
2. Image
3. Text box
4. Upload a file
5. App Store Link
6. Spotify
7. Embed media
8. Youtube
9. NFT
10. Contact Collection
11. Polling
12. Communications
13. COVID-19 Tracing
14. Contact info
15. Top Friends
16. Social link
17. Promoted Item
18. Store Hours

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Step 4: Design and customize

At the top of the Flowpage editor, click on ‘Design’. Here’s where you’ll be able to customize your landing page and tailor it to your brand. Have control over every aspect of the Flowpage’s design, including the following: color, shade, font, font style and size, link shape and style, link container and border colors, and background image.

With our advanced plans, you can access more customization options, such as Hex colors, Google fonts, and page duplication! Similarly to Flowcode, our advanced plans allows you to white-label your Flowpage and remove the branding at the bottom.

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Step 5: Publish your Flowpage

Once you’ve finished adding your content and designing your Flowpage, you’re all set to publish it! This will solidify your claim to the URL slug you chose at the beginning and allow your Flowpage to be accessible.

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If you’d like to remove your Flowpage from the index and prevent people from finding it through an Internet search, refer to Privacy under the Flowpage ‘Settings tab’ overview section further down in this post.

Upon publishing your Flowpage, a generic black and white Flowcode will be created. This Flowcode will be located in your code dashboard, where you can edit the design and manage it further. Unsure how to do this? Reference our Flowcode Onboarding: Managing your Flowcode post.

After publishing your Flowpage, all of your changes will be automatically saved in real-time so you don’t have to worry about hitting save.

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Flowpage ‘Settings’ tab overview

Once you publish your Flowpage, you’ll be able to access its ‘Settings’ tab. This is where your page management tools will live. Do everything from changing your slug URL to enabling page sharing with visitors and even adding Facebook pixels for easier audience retargeting.

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General

This is where you’ll be able to access your Flowpage URL slug. Copy it directly from here, edit it (keeping in mind you can only edit once every 60 days), and even delete your Flowpage.

Again, please note that once you change a Flowpage’s URL slug or delete the Flowpage, its previous URL slug will be unclaimable to you and all other Flowcode users.

Tags

Similarly to Flowcode, tags are the best way to internally organize your Flowpages. Since Flowpages don’t have folders yet, tags are a great alternative. Use them however you want, but here are a few ideas: use case for your Flowpage (contact sharing), location of where the page is linked (social media bio), etc.

You can manage and search pages by tag within your Flowcode dashboard.

Browser Tab

Choose whether you want your links to open in a new browser tab or not. Opening in a new browser tab would allow your visitors to easily jump back to your Flowpage if they desired and could lead to increased engagement.

Share

Easily spread the word about your Flowpage via Facebook, SMS, Twitter, and LinkedIn! Otherwise, you can add your Flowpage’s link to your social media bio, put it in your email signature, and link it wherever else you’d like. All Flowpages are optimized for mobile devices, but can be accessed from any laptop, desktop, or tablet as well.

Privacy

Choose whether you want visitors able to save and share your page easily with the two-pronged network icon in the upper righthand corner of the Flowpage.

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FB Pixels

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

Integrate your Facebook Pixel with Flowpage to retarget visitors that land on your page. When you input your FB pixel ID, we fire the pixel on every page view event and link click event. Flowpage also allows you to choose which link we fire a conversion event on. In addition to the page view and link click events, you have the option to choose a specific link that will fire a separate conversion event.

For example, by adding a FB pixel to your Flowpage, you’ll be able to track impressions on the page. This will allow you to see impression data such as IP address, user-agent information, and date/time alongside other data that matches the user. From this data, you can optimize your campaigns and target specific users.

Pixels

This container won’t show up for plans other than Enterprise. If custom pixels are important to you and you’d like to leverage them on your Flowpage,talk to one of our expertsto discuss the Enterprise offering and its pricing.

Duplicate

If you’ve created a Flowpage design that you love and want to replicate it in other pages, use the duplication tool. With advanced plans you can easily make up to 10 duplicates of your Flowpage at a time! It’ll automatically generate the pages so you don’t have to individually recreate them all from scratch.

Meta Tags

First and foremost, you may be asking yourself, what are SEO meta tags? Meta tags are an HTML tag that provide search engines with information about a webpage. They are related to search engine optimization (SEO) because they make it easier for search engines to determine what your content is about. Hence, they make searching for and finding your Flowpage easier!

Now that we’ve given you a high level overview of what they are, we can discuss how they tie into Flowpage. Flowpage SEO meta tags specifically offer the ability to change the page title and description when the page is being searched. The title would appear in the browser tab name and the description would appear when shared in social channels, including SMS.

Our goal was to give a high level overview of each bucket under the Flowpage ‘Settings’ tab, so hopefully it was digestible enough! If you have any questions or want to know more, you can email [email protected] or attend one of our interactive onboarding sessions that are hosted every Monday, Tuesday, and Thursday. Click here to register!

Now you’re fully equipped to add Flowpage to your technical toolbox! In the next self-onboarding post, we’ll discuss another one of Flowcode’s amazing products: Flowtag. Continue on to learn how you can use Flowtag to easily connect on-the-go with friends, colleagues, and other potential networking partners!

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Ready to learn more? Exploring Flowtag is up next!