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How Brokerages Win Over Buyers With First Party Data

August 11, 2023
Flowcode Team

Data-driven decision making is key to unlocking business growth, and the real estate industry is no exception. Gathering audience data has become a significant tool for brokerages and agents to better understand their buyers and sellers preferences to optimize their marketing efforts for reach and conversions. Today, 47% of real estate agents use demographic data to identify their target audience and create targeted marketing campaigns.

While traditional demographic research is a useful tool, a significant portion of real estate marketing still lives in the physical world. Lawn signs, direct mailers, and even open houses are all physical experiences that can make gathering digestible data about audiences a simple and actionable task.

Adding digital touchpoints to each of these marketing experiences and transactions opens up the conversation of data collection and management. QR codes have become the front door that top real estate professionals choose to unlock both demographic data and capture CRM in an effective way. Learn how Flowcode helps power data-driven decisions to optimize marketing for brands like Corcoran, Keller Williams, and eXp to unlock growth.

Tech Touchpoints Power Data Collection

As the real estate industry undergoes a much-needed tech renovation to meet the demands of the tech-savvy millennial market, agents are embracing various strategies to attract and convert online and offline audiences. Their tech-savvy nature has reshaped how properties are bought and sold, especially when it comes to mobile devices.

Nearly 73% of these audiences leverage mobile or tablet search devices for their purchases, and generally over 60% of audiences are using a second device while watching TV. Turning shopping experiences into increasingly mobile ones is key to capturing attention, but also opens the opportunity to gather additional shopper data in the moment. By leveraging mobile-first experiences, brokerages can meet their audiences halfway and turn TV ads and billboards into actionable touchpoints to gather demographic data and collect leads.

QR codes are increasingly becoming that portal for connecting these offline marketing practices with online data collection touchpoints through scans. Today, 25% of consumers have scanned a QR code for real estate purposes. As this behavior becomes increasingly ubiquitous, QR technology will continue to be a tool to reach customers on their mobile devices to grow their marketing audience.

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QR Technology: Bridging the Physical and Digital Worlds

Flowcode's dynamic QR technology facilitates access to an array of marketing automation tools previously unavailable, saving time and increasing revenue. By equipping real estate businesses with the ability to track and monitor marketing engagement, Flowcode vastly improves workflows and ultimately revenue.

Flowcode’s campaigns for top real estate brokerages have established an 80% conversion rate for CRM.

Gain Demographic Insights

In the competitive real estate landscape, first-party data is a gold mine for brokerages, and QR code integration is vital in unlocking its potential. Flowcode's dynamic QR technology enables brokerages to capture valuable audience insights with each scan, including geo-location data and customer contact information. This data allows for tailored marketing strategies, personalized experiences, and improved property management, enhancing investment decisions and overall marketing efficiency.

Geolocation provides insights into an offline audience that have never before been accessible to brands. Top brands supporting their direct mail and other campaigns through Flowcode can better understand where messaging resonates most with a real-time geolocation heat map that identifies high quality prospects.

Flowcode provides this best by not only aggregating direct connections and real-time analytics reporting, but also builds trust with customers when it comes to data privacy.

Our research has found that 66% of U.S. consumers say they feel safer scanning a QR code that has the privacy policy on it — Flowcode is the only provider that discloses Privacy information up-front. Top brands partner with Flowcode to be able to power this data collection in a trustworthy way both for brands and their customers.

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Achieve 1:1 Marketing Attribution

Flowcode also supports attribution from various channels, including on-premise, print, and TV, providing advanced data insights on your customer base to drive leads, appointments, and sales. This allows real estate businesses to effectively attribute offline media spend and subsequently optimize budgets. Additionally, our customized solution for entire brokerages enables the creation of branded activations, shared assets, and consolidated data insights under one platform.

These codes capture the attention and contact information of prospective buyers, offering a more convenient and efficient alternative to traditional methods like websites or phone numbers. By pointing and clicking at a QR-enabled ad, buyers are much more inclined to share their contact information. Why? Because it’s easy and clear. And ultimately, more contacts means a greater likelihood of closing deals.

Empowering First-Party Data in Real Estate through QR Code Integration

Owning customer contact information has become more important to businesses than even; 35% of real estate professionals are planning to invest in their CRM in the next 12 months.

QR codes capture prospective buyers' attention and contact information, offering a more convenient and efficient alternative to traditional methods like websites or phone numbers. Buyers are more inclined to share their contact information by pointing and clicking at a QR-enabled ad due to its ease and clarity. More contacts ultimately lead to a greater likelihood of closing deals.

Flowcode's companion product, Flowpage, takes these connections to the next level. These mobile-first landing pages enable agents to consolidate all essential listing information, booking links, contact downloads, and even seamless CRM collection forms that can be integrated with 6+ popular CRM platforms.

With Flowcode, we are able to simply download all the contacts and send follow ups and further marketing information easily. This has saved us a tremendous amount of time, and has led to easier lead tracking.”
- Scott Stewart, Corcoran Agent

Flowcode's impact on the real estate industry is evident through success stories from leading brokerages. Flowcode provides real estate businesses with a competitive edge with customized QR codes by converting offline marketing efforts into actionable online transactions. Trusted by prestigious real estate companies like Corcoran Group Real Estate, Compass, Keller Williams, and more, Flowcode offers a direct way to cater to shifting shopper needs, transforming physical marketing collateral into a quick and convenient contact method.

Harnessing the power of first-party data, brokerages have witnessed higher conversion rates, improved client engagement, and substantial revenue growth. QR codes have proven to be a game-changer, granting brokerages the ability to offer potential buyers instant access to property information and enhanced experiences. Embracing Flowcode's dynamic QR technology, brokerages can confidently navigate the future of real estate marketing, leveraging first-party data to create exceptional client experiences and drive success in a tech-centric market.

So join us and watch your business grow with the Flow! 🏡🚀

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