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Digital Signs and QR Lines: How to Capture Attention in your Digital Signage

July 19, 2023
Flowcode Team


Once upon a screen, in the wonderful world of pixels and QR codes, digital signage emerged as a beacon of connection between brands and their audiences. Static signs? Long gone. Instead, the world is now full of dynamic digital displays that can entertain, inform, and best of all, engage. 

But this should not come as groundbreaking news. In fact, digital signage has been around since 1929. And that means your competitors are probably quite privy to their uses. Your task, then, is to stand out from the crowd by delivering a truly unique experience. 

If you’re in need of inspiration, you’ve come to the right place. Dive with us, into this fascinating matrix, where QR codes are not just black and white squares, but gateways to an entirely new dimension of interaction and experiences. 

So get ready to unlock the screen-secrets of the digital signage world with Flowcode.

Digital signs to match the modern times 

Of course, we encourage you to get as creative and inventive with your digital signage as you’d like. Yet, you may still be wondering exactly what’s possible in this format. To get the ole’ wheels turning, you can find some primary uses below:

  • Do more by adding a QR code: Using only a small square, your digital signage can connect people to any online destination you desire (think website, social media, etc). By using QR codes, you unlock an entire world of interactive potential and gain access to live insights. 
  • Elevate educational materials: While any business can benefit from sharing information, digital signage with announcements, schedules, or even interactive educational content can be a game-changer at schools by drawing engagement from students in innovative and appealing ways. 
  • Upgrade your lobby and/or conference room: Digital signage in a lobby or conference room allows you to display real-time updates, availability, line placement, or even welcome messages. Looking to create more of a vibe? Then use this signage as a core pillar of your ambiance by treating it as a video wall. 
  • Entice with interaction: Your digital signage opens up a whole new world – it’s essentially a computer screen. So why not apply the most cutting-edge tech to it? Incorporate interactive content to really stop each passerby in their tracks. Or, enable touch screens so they can get up close and personal with it. 
  • Localize your content: Whether it's airport digital signage, church digital signage, or convenience store digital signage, each location calls for a different type of content. Each location has its own unique audience, demographics, and preferences. Tailoring your content to match these specific characteristics can have a significant impact on effectiveness.
  • Maximize your menus: Usually this is restaurants, but it can extend to nail salons, bars – virtually anywhere that requires a menu. Simply use a digital sign to showcase your menu of items, and pair it with a QR code for easy ordering. 
  • Treat it as a TV: Because after all, isn’t that really what it is anyway? By treating your digital signage as a TV screen, you can broadcast ads, promo videos, demos, or any other type of branded content. 
  • Streamline your work comms: Digital signage definitely has a place in the office. On these screens, you can communicate big company news, celebrate achievements, and track crucial KPIs and/or stats. Instead of relying on individual emails, memos, or meetings, digital signage allows you to reach the entire workforce in one fell swoop, delivering crucial information in a visually captivating way. 

Why are QR codes an ideal fit for digital signage?

QR codes, undoubtedly, have a plethora of use cases. Plus, they bring a unique blend of accessibility, compactness, and the ability to connect with digital locations instantly to your brand. Logistically, they’re super easy to produce and integrate into the designs you already have. Meanwhile, they shine functionally because they can store tons of data within a very small space. That means optimal efficiency and cost-effectiveness. 

In the real world, this is enticing to passive viewers and encourages them to become active participants in the QR, offline to online, world (i.e. driving traffic to specific locations, improving engagement, and tracking the effectiveness of that signage). All-in-all, QR codes support real-time digital interactions while yielding the data around those just as quickly. 

QR code on a sign in NYC

Flowcodes pixel promise 

Sufficiently convinced that digital signage can be a valuable and enticing format? Good! Then you might be looking for a place to get started. While there are plenty of great QR providers out there, we wanted to let you in on why Flowcode emerges as the top choice for brands. 

Flowcode sets the QR industry standards with our innovative approach to bridging the gap between physical and digital spaces. What really distinguishes us is a perfect blend of efficiency, customizability, and data-rich solutions. Meaning, our QR codes are tailored to your brand, yet they are remarkably user-friendly and guarantee rapid scanning. But we don’t stop there! Flowcode's provision of real-time analytics empowers businesses with insights that facilitate informed decision-making and keeps them one step ahead of the game. The possibilities are endless, and the results will speak for themselves.

Simply put — Flowcode's solutions offer a potent combination of visual appeal, speed, and intelligence, making it an unrivaled choice for digital signage.

Prepare to unlock the potential of digital signage

As we reach the final pixel of our journey, it's clear that digital signage and QR codes are here to stay in the long run. After all, they're the secret sauce to the immersive, interactive, and impressive recipe that is communication.

Whether it's the bustling corridors of an airport, the calming serenity of a church, or the lively atmosphere of a restaurant, digital signage has found its home, and QR codes are the keys. But remember, in this realm, your creativity is the only limit, and every screen represents a brand new canvas. 

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