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May 7, 2024
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Flowcode Partner of the Month: MIT Technology Review

Creator Spotlights
Flowcode Partner of the Month: MIT Technology Review
Kayla Uytengsu
Growth Marketing
Flowcode Partner of the Month: MIT Technology Review


Flowcode Partner of the Month showcases best in class activations from our partners. This month, we featured MIT Technology Review to highlight how they use Flowcode for audience acquisition, subscription, and renewal marketing campaigns. Read on to hear for the MIT Technology Review team and understand how they convert audiences faster with Flowcode.

March 2023: MIT Technology Review

MIT Technology Review is an independent media company that highlights and educates readers on cutting edge innovation across every field. Their team provides insights and interviews through events, podcasts, and most notably, their written publication.

MIT Technology Review's team partnered with Flowcode to find new ways to connect with their audience as a print publication to both drive new subscriptions and engage with existing subscribers for referrals and renewals.

We spoke to Alliya Samhat, Director of Acquisition Marketing, and Taylor Puskaric, Director of Retention Marketing, to learn how they've used Flowcode to successfully build omnichannel marketing activations that increase touchpoints with potential and existing audience members.

Watch the webinar:

Campaign success:

MIT Technology Review's team goals include driving revenue growth through engaging prospective audience on various offline and online marketing channels, and ensuring that new subscribers become active, engaged, and renew subscriptions to content.

QR code for print magazines and campaign statistics
  • Driving Gifted Subscriptions: MIT's first Flowcode activation was a seasonal push to promote gifted subscriptions as gifts. Placing a Flowcode on the cover and inside their print collateral, they drove significant results with nearly half of all engaged audiences matriculating to purchase.
  • Boosting Renewals:  MIT integrated Flowcodes into their existing renewal notice to make it easier to keep audiences aware and engaged in their funnel. Adding a Flowcode alone allowed them to directly attribute conversions from this call-to-action in their notices.
  • Acquiring Audiences At Events: At SXSW, their team used a speaker even as an opportunity to drive brand awareness. During their presentation, Flowcodes on screen and on free copies of their public newsletter drove significant engagement and conversion. From their seats, audience members could instantly scan to content and their products.
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Kayla Uytengsu
Growth Marketing

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