Running a pop-up shop can be so exciting but pretty overwhelming. If you're planning a pop-up shop on a budget, you want to make the most of your space with excellent displays. We're here to offer you 8 easy low-budget ideas for creating a great pop-up shop display. Keep reading for our advice!
When you're setting up a pop-up shop, signs are one of the first things to grab your customer's attention. So make sure they do just that!
Signs should be bright and colorful so that they catch the eye from afar, but also easy to read from a distance. A good way to do this is by using big bold fonts for your signs. You'll want something that's easy on the eyes and stands out from far away so people can see it easily when they walk in off the street (if you're in an outdoor space). One great way to draw people in from the sidewalk is with QR signage. If you want to learn more about optimizing yours, we have a great guide here.
If possible, try using signage that matches your products as well. For instance, if you're selling clothes at your shop then maybe use clothing racks with slogans on them like"Shop Now!" or even have some mannequins dressed up in outfits inspired by what's being sold in store!
Mannequins are a great way to display your clothing so that customers can view it on a realistic frame. They can be placed anywhere throughout the store to entice customers to try items on themselves.
If you’re looking for a more affordable option, dress forms are also an option for displaying clothes in your pop-up shop. Dress forms come in all shapes, sizes, and colors, so they can easily be decorated with ribbons or other materials to match your brand identity and seasonal color scheme. By dressing up a form with your beautiful pieces, customers get a true sense of the fit, feel, and flair!
The first thing you should do when planning an event like this is to make sure you take advantage of all your available space, especially if you're limited on funds. This means utilizing the walls as much as possible for all your clothing and accessories—and don't forget about spaces above head height! You can try hanging items from hooks in groups or rows, or layering them up in shelving units that will allow each item its place on display. If there are already shelves and other fixtures in place, consider adding some fun pieces to spruce up the look (I've seen cloth-covered paper clips and mini clothespins used in cool ways). Mixing different materials like wood, metal, glass, fabric, and more will help create an interesting overall aesthetic that makes the display stand out from the rest of the store's merchandise.
Using a variety of heights, levels, and shapes can easily transform a normal space into a beautiful display. Mix varied colors and textures on one surface for a full look. This can be as simple as adding ribbons, place mats, and more to compliment the appearance of your product line. Most of all, use your imagination! Take the blank space of your shop and turn it into a full room of tables, hooks, stands, shelves, and more for a visually exciting shopping experience. For a deep dive into shelf talkers, a power retail tool for making sales and impressions, check out this blog post!
Lighting can be used to set the tone for your shop and its products. For example, if you want to create a bright, welcoming space, use spotlights that illuminate your favorite pieces. Using spotlights to highlight your bestsellers is a great way to show people what your shop is known for or remind them of pieces they’ve seen around town on other locals! You can also stick strip lights underneath the borders of tables to make your jewelry, glasses, and smaller items seem to glow from within. This is a great way to make any jewels shine and catch the attention of your shopper.
QR codes are a great way to provide information about your clothing and accessories. They can save your customers time and confusion by quickly giving them more details on the products with one scan. Depending on what you want to say, you can offer product details, ingredients, manufacturing details, and more for conscious consumers who want to know where their clothes come from. If you want more advice on using QR for retail items, we have a great guide you should check out here.
You should also think about the concept or theme of your pop-up shop display. This can be as straightforward as"the most colorful clothes" or"the best vintage finds." It may also be a little more complex, like"hometown comfort meets big-city style," or"a special collection of plus size clothing with a modern twist." For more detailed advice on a holiday pop-up specifically, check out our collection of tips and tricks here!
Once you've decided on the concept, it will be easier to choose what decor and merchandise you need for your shop. You can even use this central idea to help guide your decor decisions and hone in on what makes your shop special. Any efforts to add character and personality to your shop will surely make an impact on your customers!
Height is a powerful and often under-appreciated aspect of great design. It can affect how your customer feels when they see an item, how quickly they notice certain items upon entering your shop, and so much more.
Place your items higher to have a more elevated impact on your shoppers. A ladder can be propped up against the wall and decorated to display large items like scarves, blankets, and other cozy home goods. When items are draped high and casually in a shop, customers associate them with relaxing or lounging around the house. Smaller items such as glasses or jewelry should be displayed closer to eye level so that customers can see the details of each piece. With all the effort you put into your shop, give your small items the attention they deserve! Line the walls with your classic, best-selling pieces to reinforce the ambiance and aura of your shop while customers peruse. By associating different items with different heights, your customers will get a greater sense of how versatile your inventory is.
A pop-up shop requires so much care and thought in each decision. With a limited time in your location, you want to make the most of it! We hope that this has given you some strong ideas for creating a unique and memorable pop-up shop. Remember that it doesn’t matter what your budget is, it’s what you make of it! A little creativity and ingenuity go a long way. Anyone can come up with an eye-catching display for their clothing pop-up shop, with a few key tricks up their sleeve!