The 5 Best Practices for QR Signage

QR codes are incredibly popular right now, and it makes sense! They provide an easy way to access digital materials in the physical world. According to Insider Intelligence, the number of smartphone users scanning QR codes went from 52.6 million in 2019 to 83.4 million in 2022. The pandemic brought on the need for hands-free communication, and QR codes were the perfect solution. Beyond the pandemic, we will continue to use these powerful tools to streamline our communication needs, through stickers, table tents, and signage!

QR codes on signs are hard to miss. From billboards to store windows, QR codes are known to catch the eye and make an impact. Moreover, since smartphones have added built-in QR scanners to their cameras, it’s never been easier. Below, we discuss more about QR code signage and some of the best ways to use this powerful tool for your organization.

Want a step by step guide to get started? Read here.
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What is QR code signage?

QR code signage is any printed material used to attract the attention of passersby, event attendees, and more. They can range in size from a small icon on a window display to a massive billboard in a crowded intersection. This provides an effective way to get more information to viewers who are interested in the sign’s topic.

When you scan a QR code, it can send you to almost any digital destination. Organizations can link their QR codes to their newsletter signup form, best sellers page of their site, and so much more. Most times, the QR code will be labeled so that users know what they are scanning to. This is a great way to let users anticipate the scan destination.
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Can you put a QR code on a banner?

Yes! QR codes make great additions to banners by providing tons of extra information without taking up valuable space. Banners are often very expensive, so it’s key to optimize space. QR code signage gets all the important dates, locations, and more to your interested audience.
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Can you put a logo in a QR code?

With Flowcode’s world-renowned artists, we can provide you with a beautiful, custom logo for your QR code. The code will be designed to suit the color scheme, font choices, and overall feel of your brand. This provides the perfect way to make your QR code sign stand out to people interested in your brand.

Best practices for QR code signs

QR code signage is fairly intuitive, but don’t be fooled! There are right and wrong ways of utilizing this amazing marketing tool. Let us tell you some of our best advice to make sure your QR code signage is top of the line.

1. Size

When printing out QR codes for signage, size is a key factor to keep in mind. Consider how far passersby will typically be from the sign when trying to scan. If you’re printing a banner that will hang above a popular street, aim to make the code as large as possible. This allows as many people as possible to successfully scan it and get the information they want.
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2. Location

Another key factor when creating QR code signs is the placement of the code on your sign. Take care in deciding how high or low the code should be placed in relation to the ground, the ceiling, the average height of the intended audience, and more. If the code will be printed on a poster for your retail store’s window display, try to put the code as close to eye level so that curious pedestrians can spot and scan it without missing a beat. If the code links to a BOGO deal at a shoe store, place the QR code sign at the eye level of a customer sitting to try on shoes. These simple considerations make your QR code signage incredibly more effective.

3. Link destination

Arguably the most important factor when creating a QR code sign is the webpage that you select for the code’s destination. This is the page that the QR code will redirect you to after scanning, and it should be the most direct link to what you wish to achieve. If your goal with this sign is to build out your contact list for email newsletters, link the QR code directly to a newsletter signup form. If the goal is to draw attention to your latest line of watches, link to the Newly Added tab of your website. Choosing the right link destination minimizes the number of steps you ask your customer to take, and it maximizes the chance that you get the information or sale that you want. One piece of good news is that you do not need to be afraid of typos or choosing the wrong link with Flowcode because all our QR codes are completely editable! These dynamic– not static– codes can be changed and updated live even after you’ve printed them.

4. Branding

Branding your QR codes to suit your company’s logo is an excellent way to optimize your signage. This is a prime opportunity to reinforce your brand to interested customers while also personalizing the QR code that holds so much of your valuable information. With Flowcode’s incredible design team, we can help you create a wonderful– and practical– piece of QR art!

5. A clear call to action

Your QR code signage should call viewers to take some action, whether that’s signing up for your newsletter, checking out your newest items, or more. QR codes that are printed with instructions grasp their attention incredibly quickly, and it makes it clear what they’re scanning. Some people are also hesitant to scan codes that they are unsure of, so labeling them with some details can set wary viewers at ease. Some great call-to-actions are, “Scan here for 10% off your first order,” “Scan to be added to our mailing list,” or “Scan here to meet our team!” These are very welcoming, informative, and simple messages that encourage viewers to engage with the QR code.

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Whatever your business or organization’s goals are, QR code signage is a powerful tool to help you reach them. With these helpful tricks, you can be sure to make the most of any printed materials with custom branding, deliberate size & placement, and a captivating call-to-action. Make yours today at Flowcode.com!
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