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You probably know that dynamic QR codes, such as Flowcode, allow you to change their destination at any time. So, the same code that directs people to your online store one week can link to your sales page the next. This helps you save printing costs — you can get a lot of mileage out of one code!
Unfortunately, it can be hard to keep up track of your code’s destinations. If you need to change them regularly, this quickly becomes a tedious chore.
The solution? Smart Rules for Flowcode Pro! You can now configure multiple destinations for a single code without having to manually change them. Let’s take a look at the new ways you can use your Flowcode — and save yourself some valuable time!
The golden rule of digital marketing is: the fewer steps someone has to take, the more likely they are to convert. So, if you’re trying to get people to download your app but your Flowcode only directs to a generic landing page, your audience will still need to take the next step to find your app.
Make it easy for them with Smart Rules. By configuring a Smart Rule, Flowcode can detect which type of device someone is using and ensures they are sent to the proper destination to download the app
For example, if a user has an iOS device, they scan the code and it redirects to the App Store. If someone has an Android device, they scan that same code but are redirected to the Google Play Store. Either way, they’re in the exact place where they need to be to download the app — which makes them more likely to do it, one of the many benefits of smart rules!
It’s simple enough to change your Flowcode’s destination on a monthly or weekly basis. But if you need to change it every day or even multiple times per day, your campaign quickly becomes that much more difficult to manage.
Let’s say you run a restaurant that has implemented contactless menus. But what if your menus change by the time of day? For example, you may have a different menu for breakfast, lunch, and dinner.
With Flowcode’s Smart Rules, all you have to do is set up a rule for the menu code’s destination to change as soon as mealtime does. Customers who scan the Flowcode in the morning get the breakfast menu, and those who scan in the evening get the dinner menu. Easy!
This type of Smart Rule can also be used for event management, such as an all-day conference. Set up your Flowcode to direct to the correct schedule, meal options, and other information depending on when someone scans them. You’ll create a more intuitive, relevant experience for your attendees.
Perhaps your restaurant’s menu is the same throughout the day, but you have daily specials or a soup of the day. Or you run a shop where certain discounts apply on certain days of the week. You can adjust your Flowcode’s destinations to reflect these regular changes.
Or perhaps you know that certain days of the week are better for business or attract certain types of customers. By studying your analytics, as we discuss in this blog, you can determine which days of the week and times of day you get the most scans. This data is crucial to deciding which campaigns you want to run during these peak times!
Tip: Combine a day-of-week rule with a time-of-day rule for further customization. For example, you can show your lunch menu with the soup of the day every Monday through Wednesday between 11 a.m. and 1 p.m.
It’s a best practice to inform people where your Flowcode will take them. This helps you get more scans. The same is true for Smart Rules. If your Flowcode has Smart Rules enabled, let your audience know! Otherwise, they may not scan a code they’ve already scanned.
You can even make your Flowcode a critical part of your customers’ experience. Try rewarding people for multiple scans by using time-sensitive sales or weekly specials. Offer your Flowcode as a way to provide value any time someone interacts with your business. You can even make a game of it: what will your daily or weekly customers get if they scan your code on each visit?
As with any sort of digital marketing, the more specific you are, the better results you will get. Smart Rules are the perfect way to ensure that your codes direct to the best destination for your audience whenever they scan them. Best of all, you won’t need to constantly update your code configuration or panic if you forget to change the daily special. It’s all taken care of for you.
