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Updated
May 8, 2024
Read Time:
3
 minutes

See Reality Differently: The role of QR Codes in AR experiences

Business Growth
See Reality Differently: The role of QR Codes in AR experiences
Flowcode Team
See Reality Differently: The role of QR Codes in AR experiences


If there's one thing we can all agree on in the world of marketing, it's that nothing beats a memorable experience. You might remember that billboard that made you chuckle on your way to work, or that catchy jingle that permanently resides in your head. But in the digital realm, how do we ensure that the experiences we create are equally unforgettable?

With the online world becoming our second home (or perhaps even our first), we need a tool that can seamlessly merge the digital and real worlds to engage our audience? That’s where Augmented Reality (AR) enters as the hottest tool in the marketing kit, designed to immerse the customer in a world where digital and reality beautifully collide. 

But how do we make AR easily accessible to everyone? That's where QR codes are summoned onto the scene.

Unveiling the AR spectacle with QR codes 

What do QR codes have to do with AR experiences?


Well, if AR is a fun-filled theme park, then QR codes are the inviting entrance gates, guiding us eagerly inside. Now, let's dive into how QR codes can work with AR technology to create truly unforgettable experiences.

       

👚QR codes can unlock an AR try-on experience for clothing or accessories, giving customers a virtual fitting room right at their fingertips.

🖼️Museums and art galleries can use QR codes to present AR tours or additional information about exhibits.

🥡Restaurants can use QR codes on menus to display AR presentations of their dishes, so you can "see" your food before ordering.

📄They can transform print advertisements into interactive experiences, enhancing customer engagement.

🛍️QR codes can open up an AR map for indoor navigation in large shopping malls or complex buildings.

🎟️At events or festivals, QR codes can provide an AR guide to schedules, maps, and additional information.

🎮 They can offer an AR gaming experience, adding a new level of interactivity to traditional marketing methods.

🖥️ QR codes can trigger an AR demonstration of a product’s features or how to use it, simplifying the customer's decision-making process.

Why QR codes support the ARdvantage 

Sure, these AR experiences seem exciting, but why should you use QR codes to deliver them? Let's dive into the core benefits.

  1. Convenience: Just a simple scan from any smartphone camera, and your customer is instantly transported into the AR world.
  2. More engagement: The immersive nature of AR encourages user interaction, which translates to more time spent with your brand.
  3. Better product demos: By using AR for product try-ons or demonstrations, you can show your customers exactly what they're getting.
  4. Cost-effective: Forget expensive apps or software, QR codes are easy to create and distribute.
  5. Unique and unforgettable experiences: In a world of standard (i.e. boring) advertisements, AR experiences via QR codes can make your brand stand out for the long-haul. 

A masterclass in crafting QR-powered AR experiences 

Creating AR experiences via QR codes is an art, and like any masterpiece, it needs careful attention. As such, here are some essential components to consider when designing your AR activations. 

  1. Easy user experience: Ensure the QR code easily scans and leads straight to the AR experience.
  2. Relevance: The AR experience should offer value to the customer, relating to your product or service. You can use it as a toy, but that likely won’t do much for your business’s bottom line. 
  3. Simplicity: The AR experience should not be overly complex. Remember, it’s supposed to be fun and engaging, not frustrating.
  4. Quality: AR visuals and animations perform best when they’re high-quality. The experience is an extension of your brand, after all. 

QR Codes and AR: A symbiotic dance into tomorrow

Looking into the future, it's clear that AR will continue to grow, providing even more innovative experiences. And who will be there, at the forefront, to seamlessly unlock these digital wonders? ? That's right, our handy-dandy friend–the QR code.

QR codes serve as the vital bridge between the tangible and digital realms, making them the perfect companion to cutting-edge technologies like AR. They hold the key to a world where shopping evolves into an interactive game, where weave advertisements captivating narratives, and where ordinary objects become an exciting playground of digital possibilities.

So, as we step into this brave new world, don't let your brand be left in the dust. Let's harness the power of AR and QR codes together and create marketing experiences that won't just be seen or heard, but truly felt– experiences that leave an indelible mark on the minds of your audience. 

Curious to learn more about this exciting fusion of AR and QR codes? Reach out to us! The future awaits, and with Flowcode, you can make it happen today

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