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Whether you recently launched a new side hustle or are finally ready to set up that Etsy shop you’ve always wanted, you’ll need a reliable way to drive sales. Home-based businesses are often run by a small team, if that. Often, it’s one passionate solopreneur who’s strapped for cash and trying to reach potential customers.
When you don’t have a big-business marketing budget, the solution is to get as personalized and creative as possible. QR codes are the perfect way to turn your customers into loyal supporters — and perhaps even brand ambassadors! Here’s how.
A home-based business (HBB) is just what it sounds like: products are created, packaged, and shipped out of the business owner’s home. This can include virtual products such as website development and graphic design. For service-oriented businesses such as consultants or coaches, everything is done in one’s home, whether virtually or in-person. Even music and dance teachers often offer home-based lessons.
HBBs may have an e-commerce site or a shop on a platform such as Etsy or Storenvy. Other options include gated content such as Patreon or online courses such as through Teachable. Some HBBs sell products through Facebook or Instagram. In any case, they must market and promote their products and services just like any business.
While a home-based business helps reduce your overhead costs and allows you a flexible work schedule, you don’t have the benefit of a storefront to affirm your brand presence or attract passersby. Most booking and purchases have to be done online as you typically can’t accept walk-ins.
It’s also challenging to promote your business when you don’t have a dedicated marketing/sales team — which is usually the case in HBBs!
That means it’s crucial to (a) reach your audience and (b) make it easy for them to visit your digital storefront, course, or booking form. Flowcode QR codes are the solution!The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
One major advantage of big brands is that they typically have enough name recognition to bolster their advertising. If you see a TV ad for something you want, it’s easy to find the brand with a quick Google search. But flyers, business cards, and print ads for small, home-based businesses don’t have that staying power.
The solution is to add a Flowcode on all of your print marketing and advertising materials. This makes it easier for people to visit your website or shop with a quick scan. Remember, the simpler it is, the more likely people are to do it!
Here are some ways you can power up your physical brand presence with Flowcode:
If your home-based business ships out physical products, you have a unique opportunity to reconnect with customers and make them excited about your brand. While big brands may have the means to get more customers, they’re not as interested in forging a personal connection. They ship out products in a generic package, then move on to the next customer. Lather, rinse, repeat.
HBBs can treat each purchase with more care and personalization. This helps you build loyalty among your customers and make them feel appreciated — which, in turn, encourages them to return to your site for another purchase.
Here are some ways you can use Flowcode to improve your packaging and shipping:
One problem with most box-store products is that they contain limited instructions. Whether you’re shipping out custom products or designs, or you want to encourage your customers to use your product, it’s helpful to include rich media and valuable content. This is where Flowcode truly shines, because they allow you to link a physical product with a digital one.
For example, let’s say that you’ve invented a fitness gadget. You have demos on your website, but not all customers may think to visit it. Some may not remember the name of your brand! Make it easier on them by including a Flowcode that drives them right to the page you want them to see.
The most successful brands market various products and services depending on where their customers are on their buyer journey. Ideally, you have several offerings that flow into each other, as well as complementary products/services for customers who have already purchased from you.
Flowcode is the best way to bridge the gaps among the different stages of the journey. Often, there is a disconnect between the physical brand experience and the digital one: customers may purchase a product and completely forget that there is an online course to go with it.
Here’s how to use Flowcode to link your various offerings.
Flowcode is the perfect way to link the digital and physical worlds. For home-based businesses, which don’t have the luxury of an attractive storefront or large marketing team, it pays to be creative. Personalize your materials and target distinct segments of your customer base. Then, use Flowcode to connect them to your various offerings. By helping customers seamlessly move between your print and digital channels, you will create a more trustworthy and compelling brand experience that’s crucial to success for HBBs.
