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Game, Set, Match: Winning the Marketing Rally with QR Codes

July 21, 2023
Flowcode Team


In the stadium of digital marketing, where brands are dribbling the competition and shooting for conversions, the underdog MVP emerges: the (charmingly) humble QR code. QR codes and sports are a match made in heaven—or, at least, a romance kindled in the Super Bowl. Together, they make up a dream team, thanks to the combination of speed, simplicity, and real-time engagement, which mirrors the pace and energy of your favorite sports games.

Let’s kick it off! 

The QR code sports’ playbook 

Just like a versatile player who can shoot, pass, and defend, QR codes have found their place across a broad range of applications in the sports industry. Let's take an exclusive look at the playing field:

Commercials

Lights, camera, QR code! Say goodbye to passive viewing and hello to an interactive experience. Commercials now offer viewers the chance to scan a QR code, catapulting them from passive spectators to active participants, creating a personal and immersive brand connection.

Loyalty programs

Why carry around a stack of punch cards when your phone can do that for you? Sports teams use QR codes to simplify loyalty programs, making it a cinch for fans to rack up points and redeem rewards.

Merch

Remember when UCF Football did something quite out of the playbook in their spring game? Instead of the usual roster numbers, they suited up with giant QR codes on the back of their jerseys. A scan of these codes whisked fans off to the players' bios on the UCF athletics website. From there, fans could further explore social media channels or even shop for player-branded merchandise. 

The takeaway? QR codes are making merch more than just a keepsake; they're turning it into a gateway for fan engagement.

CRM collection

For marketers, the magic of QR codes extends into the realm of data collection. They're a practical tool for gathering CRM data in an unobtrusive way, turning a simple scan into a source of valuable fan insights.

Jumbotron activations

During the NBA x NBL crossover game, when patriotism and spirits were soaring, AusMade knew just how to ride this wave by creating a "How Aussie Are You?" quiz. 

Accessible via QR codes throughout the stadium, this live activation kept the competitive spirit alive even during breaks, boosting fan engagement, and connecting countless fans with their sponsor. It's evident that QR codes on jumbotrons are more than mere pixels. Rather, they're opportunities for real-time interaction.

Fan tokens

Your phone is now your ticket to exclusive content and experiences. By scanning a QR code, fans can acquire digital tokens, opening up new levels of engagement and incentives.

Awareness plays

QR codes help teams boost awareness about upcoming games, new merchandise, or even social causes the team supports. These are not just codes, they're awareness engines!

Contests and sweepstakes

In 2021, Flowcode teamed up with Stewart-Haas Racing to turn a NASCAR race into an exhilarating sweepstake event. A 27.5-inch, custom-branded, super-speedy QR code was emblazoned on the hood of the No. 4 Hunt Brothers Pizza Ford Mustang. 

This "Scan to Win" experience offered viewers at home and at the race the opportunity to win prizes instantly. So, contests and sweepstakes via QR codes? They're not just thrilling, they're creating winners – both on and off the track.

QR code on big screen at hockey game

Flowcode, the MVP of QR codes 

The proof, as they say, is in the pudding — or in this case, the touchdown! Flowcode's QR code activations in the sports industry are boasting stats that even a seasoned athlete would be proud of. With an average 41% conversion rate and sporting partners achieving a 2x higher rate, Flowcode is a bonafide game-changer.

From powering fan engagement and insights for 85,000 NBA fans to saving a major league sports team $116k in CRM marketing spend, Flowcode isn't just playing the game — it's redefining it.

The Big Ten can vouch for Flowcode's strength off the field too. By integrating Flowcode's API into their data management systems, the Big Ten was able to optimize campaigns and on-site activations across 14 schools. A powerful demonstration of how tech can seamlessly enhance the sporting experience.

Beat the final buzzer with Flowcode

Like a well-played match, QR code activations in the sports industry are a thrilling mix of strategy, inventiveness, and agility. And, just as in sports, the right team can make all the difference. Flowcode, with its unparalleled conversion rates and flexible applications, is ready to be your first-string player.

So, sports teams, it's time to lace up your digital sneakers and get your head in the game! Interested in diving into the exhilarating world of QR activations? Take your mark, get set, and grow with Flowcode.

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