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We’ll be in touch ASAP! We’re matching you with the right team member, so keep your phone nearby.We usually respond with in 24-48 hours.
In the meantime, see how Flowcode powers real-world experiences for top brands:
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2025 Marketing Trend Report
In this report, learn how real-world marketing strategies from personalized QR journeys to powerful short URL campaigns—are helping brands dominate customer acquisition in a post-cookie economy. As 80% of U.S. commerce remains offline, marketers who know how to bridge offline and online engagement are winning big. This trend report reveals how top brands are:
- Unlocking first-party data from every QR scan and URL click
- Building immersive experiences that convert in real time
- Streamlining budgets and strategies to outperform in 2025
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Used by the world's leading companies
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Annual Trend Report
When Offline Becomes a Performance Channel
Offline no longer means unmeasured. Enterprise teams are leveraging QR engagement and opt-in experiences to capture intent-rich signals—fueling attribution models, CRM enrichment, and pipeline acceleration across the funnel.
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44%
Of Marketing Budgets Moved to IRL
In 2024, nearly half of marketers shifted spend to real-world activations—leveraging QR, OOH, and live events to fight digital fatigue and improve ROI.
67%
Of Brands Capture First-Party Data IRL
Two-thirds of leading brands collect opt-in first-party data through offline moments, fueling personalization and CRM growth.
70%
Branded QR Adoption
70% of brands now use logo-embedded QR codes—boosting scan rates by up to 200% through stronger recognition and trust.
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"Nike expanded its first-party data strategy… capturing valuable customer insights… enabling personalized marketing and strengthening its direct-to-consumer strategy."
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"Marriott unifies data across platforms… enabling precise audience segmentation and enhancing guest experiences."
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"The NBA fosters deeper fan connections… uses fan data to tailor content… captures data from in-person events like the All-Star Weekend."
7,000+
Flowcode Created Across National Placements
By integrating Flowcode, CLEAR delivers seamless travel experiences while boosting engagement and marketing impact.
$250
Revenue per scan
This innovative approach allowed viewers to quickly and easily shop for NFL merchandise, making the shopping experience seamless.
$1.8M
In incremental Tour Revenue
In Merch Sales and 152,000 Fan emails collected...
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62%
CRM conversion rate from packaging
“Flowcodes on packaging have been our most successful CRM collection tool to date.”
22%
Boost in sales with packaging
Lunchables teamed up with Flowcode to launch interactive packaging boosting engagement and brand loyalty.
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