The Next Big Shift in Marketing: The Experience Economy

The digital-only era is over. Discover how the $8T Experience Economy is driving what’s next for winning brands.
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Annual Trend Report

The Comeback of Connected Experiences

The old ad model is breaking—people skip, block, and ignore. Rising in its place: the $8T Experience Economy, where brands win through real-world, human, and memorable moments.
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30%
Decline in digital traffic
AI search keeps answers on Google
75%
Feel lost switching channels
Silos kill connection, attribution, and growth
49%
Of brands still depend on cookies
Real customer signals are vanishing

COMING SOON: THE 2026 BIG A## CMO GROWTH PLAN

Coming October 2025: your end-to-end guide to the forces reshaping marketing.

In 2026, marketing leaders will face the full force of the Experience Economy, where digital playbooks no longer hold and growth is redefined by real-world, connected moments. This guide unpacks the trends every CMO needs to know. Stay tuned.