Adni reintroduced its brand through a bold aerial partnership with Buoyant Aero and Flowcode, combining a high-visibility blimp with dynamic QR technology. The campaign transformed a striking visual moment into measurable engagement, driving viral buzz and real-time conversions.

Customer Overview

Adni is a super app designed for nurses, connecting healthcare professionals with resources, community, and streamlined tools for daily work.

Buoyant Aero is an aerial media company specializing in eco-friendly, tethered blimp activations that help brands dominate physical and digital skies.

Challenge

At NTI 2025, one of the world’s largest nursing conferences, Adni wanted to do more than set up a booth. They wanted to own the skyline. The goal was to reintroduce Adni to thousands of nurses across the country in a way that sparked emotion, participation, and shareability.

Buoyant Aero, their partner in this activation, needed a dynamic and measurable way to bring this vision to life. Printing on a blimp meant creative assets had to be finalized and impactful, since there was no room for iteration. To truly make this sky-high campaign interactive, Buoyant Aero turned to Flowcode for a dynamic QR solution that could drive real-time engagement and conversions from the air.

Solution: Turning the Sky Into a Conversion Channel

To bridge the gap between spectacle and measurable engagement, Buoyant Aero embedded a Flowcode QR directly onto the Adni blimp. Visible from over 200 feet away, the Flowcode allowed attendees to instantly download the Adni app or access exclusive content just by scanning the sky.

This dynamic solution transformed a high-cost, high-impact medium into a trackable marketing funnel. As the blimp hovered above the Ernest Morial Convention Center in New Orleans, attendees scanned, shared, and spread the moment online, creating viral loops of interaction. Flowcode’s technology enabled Buoyant Aero and Adni to update links, monitor performance, and attribute conversions in real time, giving an unprecedented layer of data to an activation once limited to impressions alone.

The “Blimp Selfie” campaign tied it all together: conference-goers who found and tagged the blimp with #AdniApp participated in giveaways and shared their experiences online. The Flowcode served as the connective tissue, turning fleeting moments of awe into actionable, measurable engagement.

Results

• 45,000+ Direct Impressions: From on-site foot traffic and surrounding road visibility
• 4x Engagement Lift: Compared to traditional event signage
• 1,500+ App Installs: Within three days of activation
• 100% Brand Recognition: Among surveyed NTI attendees

Flowcode helped Buoyant Aero and Adni turn a stunning aerial display into a data-backed, conversion-driven success, bridging offline spectacle with online performance.

Conclusion: The Future Is Measurable Airspace

This activation proved that large-scale, attention-grabbing experiences can also be performance-driven. By pairing Flowcode’s dynamic QR technology with Buoyant Aero’s aerial innovation, Adni turned sky-high visibility into actionable engagement.

For brands across industries, this partnership offers a repeatable playbook: use immersive, unexpected touchpoints and pair them with Flowcode to create interactive, measurable brand moments. The sky is no longer the limit; it’s a conversion channel.