Capri Sun partnered with Flowcode to power a seamless on-pack sweepstakes experience that made it easy for consumers to enter and win while supporting long-term CRM growth. Using Flowcode’s secure, dynamic technology, the brand drove significant scan volume and engagement while maintaining the safety, flexibility, and compliance required at enterprise scale.

Client Overview

Capri Sun, under the Kraft Heinz umbrella, is an iconic kids drink brand and household name in the CPG space. It is known for its packaging and engaging family-friendly promotions designed to delight consumers at shelf and beyond.

Challenge

Capri Sun wanted to create a frictionless way for consumers to enter a limited-time sweepstakes for a chance to win a Nintendo Switch™ 2 Prize Pack. The experience needed to be simple, intuitive, and accessible directly from packaging, while meeting strict standards for safety, reliability, and compliance at scale. At the same time, the team aimed to use the promotion as an opportunity to drive deeper customer engagement and support broader contact collection goals.

Solution: A Simple Scan Path Built for Scale

Capri Sun leveraged Flowcode to connect physical packaging directly to a sweepstakes entry experience through a scannable code placed right on the front of the pack. Shoppers could scan and instantly land on an external destination to enter, creating a seamless path from purchase to participation while supporting the brand’s broader goal of growing its customer database. Flowcode’s enterprise-grade safety and compliance standards ensured every scan experience met Kraft Heinz’s rigorous requirements.

Flowcode delivered performance at scale, turning a single on-pack touchpoint into one of the highest-performing experiences across the Kraft Heinz organization. The results underscore how effective a well-placed, reliable scan experience can be when paired with a trusted, high-velocity product.

Results

• 579K+ Page Views driven from on-pack Flowcode
• 28K+ Sweepstakes Entries submitted by consumers
• Top 3 Performing Code across the Kraft Heinz portfolio

Conclusion: Simple Experiences Still Need Smart Infrastructure

This activation shows that even the most straightforward scan experiences benefit from dynamic, enterprise-ready technology. Flowcode gave Capri Sun the confidence to launch quickly, adapt as needed, and scale safely across millions of units in market.

For CPG brands running promotions, sweepstakes, or limited-time campaigns, the takeaway is clear. When physical packaging connects to digital experiences, reliability, flexibility, and performance matter. Flowcode ensures those moments work every time, while laying the foundation for deeper engagement and future innovation.