Eddie Bauer partnered with Flowcode to turn printed hang tags into dynamic digital shopping experiences. By using Flowcode’s API-powered dynamic QR technology, they eliminated production timing constraints, scaled across thousands of products, and unlocked measurable engagement at the SKU level.

Client Overview

Eddie Bauer is an outdoor apparel and gear brand with a large retail footprint and a steady cadence of new product launches. The brand is built around enabling outdoor experiences, offering everything from technical outerwear and activewear to casual clothing and home goods, available both in stores and online.

Challenge

Eddie Bauer’s hang tags are printed months before products launch, often before final product pages and URLs even exist. Static QR codes could not support that timeline because every destination had to be finalized at print, creating last-minute scrambles, broken link risk, or costly reprints.

At the same time, hang tags simply do not have room to include all the details customers want in-store, like fit guidance, specs, reviews, size information, and real-time inventory. Eddie Bauer needed a way to extend the in-store shopping experience without changing the physical tag.

Solution: Dynamic Flowcodes Built for Real Retail Timelines

Eddie Bauer partnered with Flowcode to solve production timing constraints while giving shoppers instant access to richer product information. Using Flowcode’s API, the team generated a unique, dynamic Flowcode for each product so hang tags could be printed ahead of launch, even before final URLs were ready. Destinations could then be updated later without requiring reprints, enabling speed and flexibility across every release cycle.

For customers, each scan opened a mobile-first product experience that delivered the details a hang tag cannot fit. Because the setup was dynamic and repeatable at the SKU level, Eddie Bauer gained a scalable framework they could apply across future launches and thousands of products. Flowcode analytics then made it possible to track what was working and understand what customers were engaging with in real time.

Results

• 167K All-Time Scans: Hang tags became an always-on digital shopping touchpoint
• 183% YoY Scan Growth: A major lift in customer engagement year over year
• 707% YoY Increase in Codes Created: Rapid scale across products and launches
• SKU-Level Repeatability: A dynamic system built to expand across thousands of items

Conclusion: The Future of Retail Is Dynamic

This activation proves that the most powerful in-store experiences are the ones that stay flexible long after production ends. With Flowcode, Eddie Bauer built a scalable system that connects physical products to rich digital destinations, without slowing down launch timelines or sacrificing brand control.

The takeaway is repeatable across retail and consumer goods: when every product has a dynamic, trackable pathway to mobile content, brands can move faster, update experiences instantly, and learn what shoppers actually care about. Flowcode turns everyday touchpoints into measurable engagement, making the retail floor smarter, more connected, and built for modern commerce.