GoBowling ran a Flowcode-powered sweepstakes with a custom-designed code, best-practice CTAs, and FlowID so every touchpoint became an easy, trackable path to entry and first-party data.

Customer Overview

GoBowling is a national platform that promotes bowling and helps people find bowling centers across the U.S. Through high-visibility partnerships and fan activations, the brand keeps bowling culturally relevant and bridges digital and in-venue moments that bring people back to the lanes.

Challenge

GoBowling wanted to reach a broader audience and collect high-loyalty customers, but ads across channels weren’t actionable or trackable. They needed a cohesive strategy to unify touchpoints, streamline data capture, and drive participation in support of their marquee partnerships.

Solution: Turning Every Touchpoint into a Lead

GoBowling partnered with Flowcode to launch an omnichannel sweepstakes that met fans wherever they were, using QR codes and short URLs to make entry effortless online and offline. The experience was built on our Flowcode 2 platform and guided by Flowcode creative best practices: a custom-designed code, clear call-to-action language, and dialed-in size and placement, so every impression became an actionable, trackable moment.

The value exchange was clear and exciting: a VIP trip to Charlotte, NC, including airfare, hotel, a tour of Spire Motorsports, and a private bowling party with Michael McDowell for the winner and a guest.

Behind the scenes, FlowID (Flowcode’s identity solution) unified and auto-routed data, cutting manual steps, standardizing reporting, and creating a repeatable playbook. GoBowling’s marketing and data teams benefited from streamlined workflows and time savings, while leadership gained a single source of truth for performance—a clear, cross-channel view from scan to entry.

Results

• Engaged Audience at Scale: 1.64K unique visitors and 956 form views interacted with the experience, indicating strong interest across touchpoints.
• High Conversion Efficiency: 86% form conversion rate from view to entry, reflecting low friction and clear CTAs (versus 35% average conversion rates for omnichannel sweepstakes).
• Qualified CRM Capture: 821 completed entries recorded via FlowID, delivering clean first-party data for future campaigns.

Together, these results show how Flowcode turned broad awareness into measurable participation and high-quality CRM growth.

Conclusion: The Future of Consumer Engagement

This activation is built to replicate: pair QR codes + short URLs with a clear value exchange, and bake in design best practices so every impression becomes a measurable entry point. When identity and data flow are unified with FlowID, scattered interactions roll up to one source of truth, making it easy to scale the same playbook across future campaigns.