Waterpik partnered with Flowcode to modernize email acquisition ahead of peak season. The result was a frictionless, branded experience that exceeded lead goals and delivered scalable first-party growth.

Client Overview

WATERPIK is the #1 selling water flosser brand in the world known for its oral health products that deliver professional level cleaning at home. 

Challenge

Ahead of the high-traffic holiday season, the team wanted to strengthen its email list by running a sweepstakes that was easy to access, frictionless to enter, customizable to validate sweepstakes terms, and built on a scalable framework. Moreover, they aimed to reach audiences through a more modern channel that went beyond the traditional on-pack and print-focused QR codes the team had previously utilized in the platform.

Solution: From Interest to Action

WATERPIK partnered with Flowcode to deliver an end-to-end lead-generation experience. The campaign was activated through a branded Short URL experience in their digital channels and utilized a landing page with an embedded form. Flowcode made it simple for consumers to engage, enter, and opt in through a branded, user-friendly experience, resulting in a high conversion rate and a strong influx of new contacts that exceeded expectations.

With everything centralized in one place, users confidently moved from interest to action, completing a frictionless entry form that captured mailing list opt-ins alongside giveaway entries. This setup created a simple, scalable framework WATERPIK intends to recycle for future sweepstakes and broader digital activations, a model any brand can use to turn high-intent traffic into first-party data.

Results

• 5x Campaign Goals: The sweepstakes delivered five times the expected number of unique entrants.
• 95% Net New Contacts: Nearly all collected emails represented unique additions to Waterpik’s list.
• 76% Conversion Rate: A majority of users who engaged completed the entry flow.
• Scalable Acquisition Model: A repeatable structure WATERPIK plans to reuse for future campaigns.

Conclusion: Build Once, Scale Everywhere

This campaign shows how brands can move beyond static QR codes and one-off promotions. By pairing Flowcode’s flexible technology with a clear acquisition goal, WATERPIK created a system that converts attention into action while delivering clean, compliant first-party data.

From sweepstakes to product launches, this approach is repeatable across channels and moments. Flowcode empowers brands to meet consumers where they already are, simplify engagement, and build durable growth engines that last well beyond a single campaign.