What brands are making the biggest impact and have the largest reach IRL? This section scores how brands show up and shine IRL, from event sponsorships to wild experiential stunts. The evaluation focuses on relatively how effective brands activate on IRL marketing channels to connect with audiences where it truly matters: the real world.

How are brands redefining IRL consumer connection through QR technology? In this section, scoring focuses on custom, branded QR codes and optimized scan destinations that create interactive, engaging experiences. Top performers transform QR codes into powerful digital CTAs, driving engagement and conversion anywhere in the physical world.

Where are brands capturing first-party data? Who is capturing high-intent, opt-in consumers through IRL activations? This section scores how many relative channels are building valuable data connections, prioritizing privacy, and powering personalization. Leading brands turn data into revenue using robust audience strategies.