QR Codes for Real Estate

Drive listings and leads seamlessly

Accelerate your results by building faster and more engaging connections with buyers and sellers. Join brands who have generated $12M worth of listing sales in a single day with optimized and interactive offline marketing.
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Generate more qualified leads
Customized QR codes help you stand out and convert offline marketing into actionable online transactions.
Talk to a real estate expert
[Industry - Real Estate] Generate more qualified leads
Measure your marketing
Get advanced data insights on your customer base to drive leads, appointments, and sales. Effectively attribute your offline media spend to optimize your spend.
Learn about analytics
[Industry - Real Estate] Measure your marketing
Collaborate at scale
Build a customized solution for your entire brokerage. Create branded activations, share assets, and consolidate data insights under one roof.
Find your plan
[Industry - Real Estate] Collaborate at scale
Access the Flowcode API for real estate
Need to create Flowcode QR codes at scale for your real estate business? Want your performance data piped directly to your systems? Create unique codes for every agent, home, and direct mail campaigns for prospecting and retargeting.
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[Product - API] Real Estate

How the top sellers stay on top

Flowcode optimizes engagements for every real estate use case. Learn about some of your many options here.
[Industries - Real Estate] Drive traffic to listings
Drive traffic to listings
Turn your marketing materials into effective interactive touch points for buyers and sellers.
[Industries - Real Estate] Create seamless experiences
Create seamless experiences
Make every interaction more efficient. Enable contactless check-in experiences at open houses and showings.
[Industries - Real Estate] Grow contact lists at scale
Grow contact lists at scale
Strengthen and maintain connections with your audience. Grow your contact lists faster and integrate with your chosen CRM platform.
[Industries - Real Estate] Enhance business cards
Enhance business cards
Digitize your business cards drive higher engagement. Enable contacts to text, email, call, or download contact details with one scan.
[Industries - Real Estate] Upgrade your collateral
Upgrade your collateral
Accelerate your pipeline by generating more passive leads. Enable your team to find the right solution for their market.
[Industries - Real Estate] Leverage real time analytics
Leverage real time analytics
Track and monitor your marketing engagements to optimize your operations for impact.
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"It's important that my clients know that at the end of the day, if I can't get to them, they can still get the information they need through my Flowcode."
Angela Swift
Real Estate agent at Compass
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Embrace analytics

Flowode’s powerful analytics allows you to track and monitor your marketing engagement so you know where to focus your efforts, so you can spend less time marketing, more time showing. There are many ways to streamline your marketing efforts in order to close more deals. Once you move people online, you have access to a bevy of marketing automation tools that were previously unavailable, saving you time, and making you money.

CRM collection is key

With Flowcode’s attractive, branded QR codes, realtors now have a way to capture the attention, and contact information, of prospective buyers. Currently, a website or a phone number is the most common way that real estate agents gather contact info. With a Flowcode, buyers only have to point and click at whatever your advertisement is, reducing resistance to providing the contact information you need to close the deal.

Make your homes convert

Imagine being able to put a code on a sign that will automatically allow prospects to take a peak inside through a virtual tour. No more waiting days to show them the place. Instead, potential buyers can engage with the property immediately, lowering attrition and increasing commitment.
If you want to go one level deeper, you can add QRs within the virtual or physical tour, allowing customers to dive deeper into the features of the property.

Use QR code business cards

Business cards are boring and often get thrown away. Adding a Flowcode that is artistically designed to fit your brand is a great way to spice things up a little. And since Flowcode’s are dynamic, real estate companies can change the link on the QR to best represent their goals with a simple redirect.

Leverage contactless check-in

Ahh, the old guest book sign-in. Sure, people sign it and provide contact information, but that’s where data collection ends. However, when a viewer scans a QR code to check in, they are providing way more than contact information. Modern marketers know that once someone interacts with their webpage, they can gather a bevy of information including demographics, times, locations, languages, search history, shopping preferences, and retargeting information. This data can also be used to inform negotiations as well as create customized experiences for each prospect. In other words, once Flowcode brings people online, the marketing possibilities are limited only by your imagination. You’ll never use a dusty ol’ check-in book again.

Use QR codes to drive traffic to listings

There is only so much that can be put on an offline real estate advertisement before it becomes “too much.” Adding a QR code to physical ads is a seamless way to provide more information to potential buyers while still looking sleek.


Imagine being able to turn your signs into a link to virtual tours, photos, features, costs, and way more. Imagine a way to instantly book showings and gather more contact information. Imagine a way to gather the data necessary to understand and retarget your prospects on other online marketing platforms, like Google or Meta. These are only a few of the features that Flowcode’s QR for real estate provides. The possibilities are endless.

Spend less time prospecting and more time closing

Being a realtor is difficult. Marketing, finding leads, completing intricate paperwork, and handling customers demands a lot of time, dedication, and attention. This can be stressful and take up a lot of unnecessary time that can be used more productively. With that in mind, do you wish there was a way to simplify all of this so you can spend more time closing and less time prospecting? That’s where Flowcode’s dynamic QR comes in. Using QR codes for real estate can be used to streamline all of the aforementioned responsibilities, allowing realtors to communicate and move buyers down the sales funnel more effectively.


Buyers want as much information as possible before they make a decision, especially when making life-changing purchases like real estate. QR for real estate is a simple, dynamic way to provide this information to prospects while gathering valuable information that is normally difficult to gather. Here are some ways QR is used for real estate.

Key Flowcode features you get

A powerful suite of tools at your fingertips.
Design your Code
From colors to logos, create a code built for your brand.
Unlimited Scans
Your Flowcode QR codes have no scan limits and never expire.
Advanced Analytics
Gather robust first party data that unlocks insights about brand new offline customers.
Make a free code
FAQs for QR codes for real estate
Question not answered?
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What is a QR code?

QR stands for “Quick Response.” Think of it as a barcode that holds a small amount of information, such as:
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  1. Links
  2. Telephone numbers
  3. Up to 4000 characters of text. 

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QR codes are often used to direct people to an online destination using native or third-party apps on their phones, quickly (hence the name, Quick Response). Some examples include:
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  1. Websites
  2. Documents
  3. Videos
  4. Virtual Tours
  5. Augmented Reality
  6. Contact information
  7. Guest books
Are QR codes free?

Not all QR codes are free. However, Flowcode’s are. With Flowcode’s free plan, you get:
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  1. 3 free codes
  2. Unlimited destination changes so if your goals change, you don’t have to print a new QR code.
  3. Basic analytics
  4. Unlimited scans
  5. The ability to change multiple design aspects, including the QR’s: color, shape, pattern, logo
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Try our free QR code generator and set up the perfect QR code for your real estate business.

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How do realtors use QR codes?

Realtors use QR codes (Quick Response codes) as a tool for marketing and communication in the real estate industry. Here are some common ways realtors use QR codes:
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  1. Include QR codes on property listings such as "For Sale" or "For Rent" signs, flyers, brochures, and online advertisements. This allows realtors to display more information about the property, including photos, videos, virtual tours, and contact details for the realtor.
  2. Attach QR codes to business cards, so clients can quickly scan it and save contact information or visit the realtor's website or social media profiles for further information about their services.
  3. Provide virtual tours of properties by placing QR codes on marketing materials. These QR codes can then link to the virtual tour.
  4. Display at open houses, which when scanned, provide visitors with more information about the property, including photos, videos, and details about the open house event, such as the date, time, and location.
  5. Augment marketing campaigns by placing QR codes in print ads, online ads, or social media posts. Scanning the QR code can lead potential clients to a landing page with more information about the realtor's services, testimonials, and contact information.
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See how real estate professionals use QR codes in their businesses.

How can I use QR codes for my business?

QR codes are commonly used to bring people offline to online by audiences scanning them on their smartphones. This means that if you can link to it, there is a business application. Places that businesses can link to include:
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  1. Websites
  2. Contact forms
  3. Documents like PDFs
  4. Multimedia such as an audio or video recording, a whitepaper, or a blog.
  5. WiFi access portal
  6. Payment portals like Venmo, PayPal, Square, etc.


Also keep in mind that once you direct someone to an online portal, you can install cookies and other code on the page that allows marketers to gather a plethora of marketing information such as:
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  1. Demographics
  2. Search history
  3. Location
  4. Purchasing preferences
  5. The data necessary to retarget audiences on online advertising platforms like Meta and Google.

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Why should I add QR codes to my listings?

Adding QR codes to your listing instantly connects buyers to all your sales materials so they can quickly make decisions on all your available properties. Real estate professionals can:
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  1. Share virtual tours
  2. Display details on the community
  3. Show listings for other available properties
  4. Collect contact information from potential buyers.

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How do you a create a QR code for real estate?

Creating a QR code for real estate is easy with QR code generators like Flowcode. In less than 60 seconds you can create a QR code for your business needs. Just follow these steps:
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  1. Go to Flowcode’s QR code generator
  2. Choose your color
  3. Choose your shape
  4. Choose your pattern
  5. Insert your destination
  6. Download your QR
  7. Place any physical or digital medium.

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What is a quick response code for real estate?

Quick response codes for real estate are QR codes that real estate professionals can use in order to augment their business. QR codes for real estate are used for a variety of reasons like: 
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  1. Collecting contact information
  2. Showing listing information
  3. Contactless check-in
  4. Displaying documents
  5. Sharing videos
  6. Experiencing virtual tours

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What are the benefits of using QR codes for real estate?

There are many benefits of using Qr codes fro real estate. The benefits of QR codes are only limited by the imagination of their creators. In most cases, people and brands use QR codes to bring people from an offline platform to an online one. Options include: 
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  1. Moving your audience to a promotion or coupon
  2. Directing them to educational videos
  3. Directing them to listings
  4. Loading a document
  5. Taking surveys
  6. Playing games
  7. Collecting contact information
  8. Contactless check-in for open houses
  9. Booking open houses, and so much more. 
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QR codes allow for rapid connection, which is why thousands of real estate agents rely on them for business.