QR Codes for Small Businesses

QR codes take small businesses to the next level

Small business owners use QR codes to increase engagement on advertisements, drive traffic to their websites, get more 5-star reviews, and more.
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Small Businesses
Use QR codes to advertise
QR codes can be printed on stickers, signs, merch, cars, and nearly any other promotional materials you can imagine. New customers can scan codes that link directly to your website.
[Industry - Small Business] Use QR codes to advertise
Scan to order
Potential customers can be turned into loyal customers in a snap. Codes can link directly to your sales page to allow the highest possible chance for conversions.
[Industry - Small Business] Scan to order
Get more reviews
Stamp a code in your store or on your products that links directly to a review site. The more convenient it is to leave a review, the more likely you are to get positive ones!
[Industry - Small Business] Get more reviews

How small businesses use QR codes

[Industries - Small Business] Get more data
Get more data
Collect first party data on where and when your codes are being scanned so you can adjust your advertising or sales strategy accordingly.
[Industries - Small Business] Keep customers informed
Keep customers informed
The destination of dynamic QR codes can be edited without the need to print a new code. Easily inform customers about rotating offerings or new sales and promotions with one QR code.
[Industries - Small Business] Re-order in a flash
Re-order in a flash
QR codes on packaging let your customers instantly re-order your products.
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Tips for small businesses using QR codes
New to QR codes? Get up to speed on how to create a Flowcode QR code.
Use QR codes to learn about your customers and products

One of the most effective uses for QR codes is to collect first party data on where and when your codes are being scanned.

QR codes can be used to collect data on what types of products are being sold in a specific location, the time of day that people are scanning your code, or even how many times a customer has visited your store. No other form of advertising can give you this type of information.

Use QR codes to make it easier for your customers to pay

A QR code payment sign is an effective way to get customers to pay with their mobile devices. The codes can be printed on your business's receipts, coupons, and flyers, or they can be placed on your business's window or door. This type of QR code for businesses is easy to create and they are free.

A QR code is an efficient payment portal that allows customers to access the easiest way for them to pay. Include links to all the popular payment technologies: Apple Pay, Google Pay, Samsung Pay, Venmo, CashApp, Zelle, and PayPal.

Use QR codes to educate your customers

The destination of dynamic QR codes can be edited without the need to print a new code. Easily inform customers about rotating offerings or new sales and promotions with one QR code. Dynamic QR Codes are not limited to marketing, they are also useful for logistics purposes. When using dynamic QR Codes, you can easily track the movement of your products through your supply chain and ensure that they arrive at their destinations safely. You can also use them for inventory management, as well as for tracking high-value items like artwork or sculptures that require special handling.

And finally, if you have an online store, then you can easily create a unique URL for each product in your store and then use dynamic QR codes to direct customers directly to that specific product page when they scan that code on their phone. Keeping people informed is one of the most powerful uses of QR codes for business.

Use QR codes to prompt easy re-ordering

One of the best uses of QR codes is to create an instant link between your products and your customers.

If you have a product with a unique identifier, like UPC or EAN codes, then you can use the QR code to create a link to your online store. For example, when someone scans your product QR code, they will be taken to a landing page for that particular product. This could be a product description, reviews, or even an order form. Using QR codes for your business simply means more sales.

Use QR codes to elevate your store's branding

A QR code for your business sign is a great way to attract more attention and share more information about your business. This can help you get noticed, increase sales, and build customer loyalty.

Some businesses choose to put their phone number on their sign. While this can help drive new customers to your business, it doesn't provide much information about what you do or why you're different from the competition. A QR code is more informative than just a phone number because it gives people the ability to instantly access more information about what makes your business unique. You can display your website address, social media profiles, hours of operation — anything that helps differentiate you from other businesses in your category (or even other local businesses).

Use QR codes to make your business cards modern

Adding QR codes for business cards allows you to share more information about your business, gather contact information, and increase engagement.

Use Flowpage, our mobile-friendly landing page, to link to all of your information in one easy place. This can include your email, phone, social media, website, education videos, and sales pages. Use Flowcode’s API to integrate with your CRM.

Key Flowcode features you get

A powerful suite of tools at your fingertips.
Unlimited Scans
Your Flowcode QR codes have no scan limits and never expire.
Custom Designed Code
Make a custom Flowcode featuring your colors, logo, and brand aesthetic.
Advanced Analytics
Gather robust first party data that unlocks insights about brand new offline customers.
FAQ's for QR codes for small businesses
Question not answered?
How do small business markets use QR codes?

QR codes are a great tool for small business markets to reach new customers and increase engagement. Here are some of the ways small businesses can use QR codes:

  1. Reward customers with exclusive offers and discounts. 
  2. Collect customer feedback and reviews directly from customers.
  3. Present detailed information about the product, such as ingredients, descriptions, or safety warnings.
  4. Link to webpages or social media accounts with a QR code that leads customers right to the resource they need. 
  5. Create unique experiences for their customers by linking videos, audio files and other digital content.

Read more about how small business marketers are using QR codes.

Do I need to print a new QR code if my business information changes?

No you do not need to print a new QR code if your business information changes, assuming you are using a dynamic QR code like Flowcode. Dynamic QR codes have editable destinations, so you don’t have to create a new code every time your contact information changes or you update your offerings. However, many QR codes are static, meaning that you cannot change the information. Make sure to choose a dynamic one when using QR codes.

What kind of businesses can use QR codes?

Almost any kind of business can use QR codes. QR codes offer businesses a convenient way of providing customers with quick access to essential information while simultaneously streamlining processes that require manual input/interaction like payments and check-ins/checkouts.

  1. Retail Stores: Retail stores can use QR codes to allow customers to quickly access product information, such as ingredients or instructions for a particular item. Customers can also use QR codes to quickly pay for items at the register or browse the store’s website. 
  2. Restaurants: Restaurants can use QR codes to provide customers with quick information on menu items, including descriptions and prices. Additionally, restaurants can create unique QR codes for each table in order to allow customers to place orders directly from their phones and quickly pay for meals when they’re finished eating. 
  3. Hotels: Hotels can use QR codes to allow guests to check-in, access room keys, view amenities, and receive directions around the property without having to interact with staff members in person. They can also be used by hotels to quickly provide guests with information about local attractions and activities available in the area.
  4. Events: Event planners can utilize QR codes as an efficient way of checking attendees into events, tracking tickets and registrations, and providing general event information such as schedules and maps of venue layouts. 

How can QR codes help grow my business?

QR codes help grow business by allowing for a “quick response” to any online destination. Here are some ways QR codes are being used to grow businesses:

  1. Streamline the customer experience by providing immediate access to product information, promotions, loyalty programs, and more without needing to manually enter any information or search around on a website.
  2. Increase brand visibility by displaying your logo or branding in physical locations like retail stores, restaurants, and other high-traffic areas.
  3. Connect offline and online marketing efforts by using QR codes in print media such as newspapers, magazines, and flyers. This way, you can bridge the gap between offline marketing efforts and online presence, including getting the data you would otherwise not have.
  4. Collect consumer data such as email addresses or phone numbers. Additionally, by moving people online you now have access to online marketing data tools like cookies, API integration, and analytics.  
  5. Enhance engagement by using creative design elements within your code to make it more eye-catching and engaging for users who come into contact with it; this could include dynamic content that changes each time someone scans it like exclusive offers or discounts available only at certain times of day or week.

How do I create a QR code for my small business?

It’s easy to create a QR code for your small business in under 60 seconds and display it anywhere you’d like! Just follow these steps:

  1. Go to a free QR code generator like Flowcode’s.
  2. Select your QR’s colors
  3. Change your code’s shape
  4. Choose a pattern for your QR code (the dot matrix looking parts of the QR code)
  5. Input your destination
  6. Print your code
  7. Place on a surface