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Colorful QR codes
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Updated
May 21, 2024
Read Time:
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 minutes

How To Use QR Codes For Small Business Marketing

Using QR Codes
Alex Rosenberg
Alex Rosenberg
Growth Marketing
How To Use QR Codes For Small Business Marketing


QR codes have been around for a while, but their popularity has skyrocketed since the COVID-19 pandemic hit, almost doubling in use. Restaurant menus are probably the most widespread example, but many other businesses are adopting the change.

QR codes for small businesses

QR (Quick Response) codes are a type of two-dimensional barcode that QR scanners and smartphones can read with a camera. They can store much more information than traditional barcodes, including text, links, and even images.

For small businesses, QR codes offer a quick and easy way to increase ROI and connect with customers. In this blog post, we'll show you how you can use QR codes for small business marketing and some creative applications of them.

How small businesses can use QR codes

Here are some examples of how to use QR codes for small business marketing:

1. Share company and contact info

If you own a brick-and-mortar business, it's crucial to make it easy for customers to find your contact information. You can include your QR code on things like billboards, local TV ads, flyers, and menus. When customers scan the code, they'll be taken to your optimized landing page, where they can find your phone number, address, and hours of operation.

2. Send a message

QR codes are also a great way to connect with customers after they make a purchase. You can include a QR code on receipts, thank-you cards, and product packaging. When customers scan the code, they can be taken to a survey or review site where they can give feedback about their experience. You can also use the code to send special offers and coupons to customers.

3. Increase downloads

If you have an app, QR codes can take customers to the app store, where they can download your app. This set and forget method is great for increasing brand awareness and getting more people to use your app.

4. Marketing on a budget

If you’re marketing on a budget, a small business can use QR codes can be a great way to get more bang for your buck. Unlike traditional forms of advertising, you don't need to pay to have your QR code included in someone else's space. You can simply create your QR code and include it in your own marketing materials. QRs are a great way to advertise on a budget.

How do I attract people to scan QR codes?

The thing about QR codes is that people see them but don't necessarily know what they are or how to use them. This is why it's important to follow best practices when using QR codes for marketing. Here are a few tips:

1. Use an attractive design

QR codes have come a long way from the black and white squares we're used to seeing. Many QR code generators now allow you to create custom designs. Don't be afraid to add a splash of color or even your company logo. This will make your QR code more eye-catching and increase the likelihood that people will scan it.

2. Add a call-to-action

A call-to-action (CTA) is a phrase that tells people what you want them to do. For example, your CTA could be"Scan this QR code to learn more." This simple addition will make it clear to customers what they need to do and why they should bother scanning your QR code. If you're selling physical goods, you could include a CTA on the product itself.

3. Keep it simple

Nobody has time to read a novel after scanning a QR code. Keep your landing page or website simple and to the point. The goal is to get customers the information they need quickly and easily.

4. Use a QR code generator

Don't try to create a QR code from scratch - plenty of online QR code generators will do it for you. We recommend using one that offers tracking and design customization features. There are both free and paid options, depending on your needs. We recommend Flowcode (but we’re a little biased).

Are QR codes free for businesses?

At Flowcode, we offer a free QR code generator plan for small businesses. Our free plan includes unlimited scans and advanced analytics to get started without an upfront investment. We also offer paid plans for businesses that need more features, such as custom designs, more Flowcodes and Flowpages (QR codes and landing pages), and CRM integrations. If you're looking for other website builder software, explore them on Tekpon.

All our QR codes are dynamic, meaning they can be updated anytime. This is useful if you need to change the destination of your QR code (i.e., you're running a promotion and want to send customers to a different landing page). We also host all the images and assets for your QR codes and landing pages, so you don't have to worry about it.

Our platform is incredibly user-friendly, with no code required, and our team is always available to help if you need it. As a result, over one million creators have used Flowcode's artistic-forward designs to power their marketing campaigns.

Why do I need a QR code for my business?

If you're a small or medium-sized business owner, there are many ways you can use QR codes to your advantage. Here are a few ideas:

1. Move customers from offline to online

You can place QR codes on anything in the physical world. When customers see your QR code, they can scan it with their smartphone and be taken directly to your website or landing page.

This is a great way to move customers from offline to online, where you can then gather data and analytics about them. You can use this information to retarget your ads and improve your marketing campaigns

2. Increase customer engagement

You can also use QR codes to increase customer engagement with your brand. For example, you could include a QR code on your product packaging that takes customers to a landing page where they can learn more about your product.

You could also use QR codes as part of a social media campaign. Simply add links to your QR code that send customers to your social media pages. You can then track how many customers visit your pages and see which platforms are most popular. This strategy is sure to increase your follower count and engagement levels

3. Get feedback from customers

QR codes can be used to collect customer feedback quickly and easily. For example, you could place a QR code on your receipts. The destination would be a survey about your product, service, or experience. The same can be done for employee reviews.

This is a great way to get honest customer feedback that you can use to improve your business.

Flowcode has your back

QR codes are a versatile tool that can be used in many different ways. If you're looking for high-quality, GDPR-compliant QR code designs, look no further than Flowcode. We offer the best QR code technology and designs to help you power your marketing campaigns.

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Alex Rosenberg
Alex Rosenberg
Growth Marketing

Alex lives in Brooklyn, NY, and has worked at Flowcode for over 2 years. When he's not scanning Flowcodes in the wild, or launching features and products, he's usually running in Prospect Park.

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