Best practices for downloading apps with QR codes
Making the app download process as simple as possible ensures that you get more interest and drive downloads effectively. Creating a QR code for your app download process provides lightning fast speed. Suddenly, you can catch users in the street who are typically moving too fast to pause and search for your app online. Enabling users to scan-and-go with a QR code app download process reduces friction and helps get you to your goal of increasing downloads. With Flowcode, you can develop a custom QR code and add it to any of your planned marketing collateral, or create brand new collateral with templates in our print shop. Place your collateral in public spaces or on your packaging to generate interest and downloads with this immediate and tech-savvy solution. With QR prompts, it becomes easier than ever to drive awareness and downloads of you app, helping get more customers into your funnel.
With app downloads, it can be tricky to get users to make the next step when they have to click an extra button to select their supported app store. Using a QR code for app downloads, you can bypass this step using predictive and smart technology. Using Flowcode, you can apply smart-rules: our QR technology can recognize a device type upon scan and automatically prompt users to their suggested app store – Apple, Google, or Android – for a more seamless user experience. Never worry about losing customers along their journey when you make the downloading process as seamless and personalized as possible.
One of the greatest benefits of using a QR code for app downloads is the real-time feedback you can gather from your app marketing choices. Now your insights and data can go beyond just the number of downloads, but you can gain granular insights on how users consider interacting with your app. Creating a QR code for your app means you can then gain access to scan data; learn where your marketing campaigns resonate most effectively with geo-location tracking, test which events or conferences capture your ideal audience, and even understand how many users scan and don’t ultimately download your app to identify barriers. Connecting your app downloads to dynamic and data-rich QR codes provides invaluable insights on your offline marketing. Work with Flowcode to instantly create custom QR codes for your app and unlock seamless ready-to-use data to inform your marketing strategy.
Key features you get with Flowcode
It’s easy to scan a QR code to download an app. Nearly every modern smartphone and tablet device has a camera capable of reading QR codes. Just follow these steps:
1. Open the camera and aim it at the code.
2. The device will automatically scan the code and produce a link to the download location of the app.
3. Companies like Flowcode offer dynamic QR codes that will determine which device is being used to scan the code and direct the user to the proper download location.
There are QR codes for apps that can link to the download page for your app. Additionally, app developers can integrate QR codes into their apps in order to perform certain functions.
- Many modern QR codes, including Flowcode, can detect the device that is being used to scan the code and take the user directly to the proper app store for instant download.
- QR codes for apps can be used to quickly and easily share app information and links with others. For example, Snapchat allows users to share their profile link via a QR code.
- QR codes can also be used to quickly open a specific page within an app. For instance, Instagram allows users to open a specific profile page by scanning a QR code.
- QR codes for apps can also be used to provide access to exclusive content such as bonus levels in a game. For example, Pokemon Go allows users to access rare in-game items by scanning a QR code.
- QR codes can also be used to provide easy access to specific features within an app. For example, YouTube allows users to quickly jump to their favorite playlists or channels by scanning a QR code.
- QR codes for apps can also be used to quickly access promotional offers. For instance, Starbucks uses QR codes to provide customers with special discounts and freebies.
- QR codes can be used to quickly and easily log in to apps. For example, Google Authenticator allows users to log in to their accounts by scanning a QR code.
Companies like Flowcode offer analytics that allow you to keep track of which devices are being used to scan your codes and where and when they’re being scanned.
Yes, you can either send an app to someone with a link, or you can message them a QR code that they can easily scan with their phone. Here are some examples of how you can send an app to someone:
- Email them with an attached QR code. If they check their email on their computer, they can easily access the app on their phone by scanning the QR code with their device.
- Send them a physical mail campaign with a flyer that contains a QR code and more information about the app. This strategy is applied by banks in order to get people to download the mobile banking app.
- Place posters around an area relevant to the app. If you’re a new dating app or social media platform, QR codes can be placed around college campuses. If you’re a bank wanting more sign-ups for its mobile app, posters can be placed around ATMs, teller stations, entrances, and more.
You can place app QR codes in a variety of places, digital or physical. They can be:
- Included in emails
- Printed onto flyers
- Place on posters
- Stuck on stickers
- Worn on merchandise
As long as the QR code generator you’re using offers unlimited scans, like Flowcode, you can place the codes in as many places as possible and never have to worry about them expiring. Companies like Flowcode offer analytics that allow you to know where and when your codes are being scanned so you can adjust your strategy accordingly.
It’s easy to make a QR code to download your app. There are many options online for QR code generators that make it simple to create a QR code and link it to the download page for your app. However, not all QR codes are made the same.
For your app, you want one that:
- Has dynamic linking, meaning the destination can be changed without having to reprint the QR code.
- Can recognize which device scanned it and send it to the appropriate app store.
- Has captivating design options
- Has unlimited scans and a code that never expires.
- Has analytics so you can track downloads and use data to inform your campaigns.
In order to make a QR code to download your app:
- Go to Flowcode’s QR code generator.
- Pick your color
- Select your code shape
- Choose a code pattern
- Insert your destination
- Embed your logo
- Attach to a physical or digital medium
- Execute your marketing campaign