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Why Marketers and Enterprises Choose Flowcode Over Bitly

Product Features
Flowcode team
Flowcode Team
Updated
May 1, 2025
Read Time:
3
 minutes
Flowcode vs Bitly

Not all QR platforms are created with marketers in mind—and if you’re using Bitly’s free product, your codes may now come with Bitly-branded ads. That’s not just a distraction; it’s a disruption to your customer journey and a dilution of your brand.

For brands investing in meaningful engagement, customer data, and seamless experiences, generic QR tools fall short. Today’s marketers need more than just a black-and-white box—they need a platform that drives performance, protects privacy, and reflects their brand’s quality.

Flowcode is that platform. From fully custom QR design to advanced analytics and SOC 2-certified security, Flowcode is built to help marketers and enterprise teams turn every scan into a measurable, branded moment.

1. Branded QR Codes That Drive Conversion—Not Ads

Your QR code should be an extension of your campaign, not a compromise.

While Bitly’s new free tier includes ads that interrupt your post-scan experience, Flowcode ensures every interaction is branded, streamlined, and optimized for action. No distractions. No third-party messaging. Just your brand, front and center.

With Flowcode, You Get:

  • Fully custom QR codes designed to match your brand identity
  • Optimized performance across TV, packaging, print, and events
  • Personalized post-scan journeys using Smart Rules (location, time, behavior)
  • Conversion-focused landing pages with CTAs like “Buy Now,” “Sign Up,” or “Download”

What Bitly Lacks:

  • No support for dynamic experiences or scan personalization
  • No mobile landing pages, CTAs, or optimization tools
  • Ads inserted into free-tier experiences, undermining your campaign

If you're spending real budget on marketing, a generic, ad-injected QR code shouldn't be part of the plan.

2. Actionable First-Party Data—Not Just Scan Counts

QR engagement is valuable—but only if you can see who scanned, when, where, and why.

With FlowID, Flowcode turns every scan into a first-party data event, giving you the power to retarget, segment, and build customer journeys based on real behavior. It's your key to cookie-free remarketing and more intelligent audience building.

Flowcode Offers:

  • First-party user IDs for precise retargeting
  • Audience segmentation by scan frequency, behavior, or geography
  • Geolocation-based attribution to understand campaign effectiveness
  • Real-time analytics to guide decision-making

Bitly Falls Short:

  • No support for first-party data capture or audience segmentation
  • Limited reporting—mostly scan counts without contextual insight
  • No tools for remarketing or building owned customer data

Data is the new competitive edge. Flowcode gives you ownership—Bitly doesn’t.

3. Enterprise-Grade Security, Privacy, and Support

When your brand reputation and customer trust are on the line, security isn’t optional—it’s essential.

Flowcode is built with SOC 2 certification, encrypted QR infrastructure, and full GDPR/CCPA compliance. More than a QR tool, it’s a privacy-first platform that enterprise teams can trust at scale.

With Flowcode, You’re Covered:

  • SOC 2-certified data handling
  • Firewall-protected QR scans
  • Compliance with GDPR, CCPA, and global data regulations
  • Role-based account permissions for team-wide governance
  • Dedicated support teams, design help, and enterprise onboarding

Where Bitly Lags:

  • No enterprise-grade compliance certifications
  • No support for regulated industries or security-conscious teams
  • No role-based access or support for large-scale collaboration

When security matters, you need more than a tool—you need a partner.

Flowcode is Built for Modern Marketers. Bitly Isn’t.

Bitly is built for link shortening, not enterprise marketing. And now that it’s monetizing free users with post-scan ads, it’s clear where its priorities lie.

Flowcode is built for performance-first marketers—those who care about branded experiences, actionable data, and enterprise-grade reliability. That’s why global brands like the NFL, NBC, and BMW choose Flowcode to power their QR campaigns.

Flowcode Delivers:

  • Fully branded QR codes with custom design and post-scan journeys
  • First-party data capture, segmentation, and geolocation tracking
  • SOC 2-certified infrastructure and global compliance
  • Real enterprise support—dedicated account managers, API access, and more

Ready to take control of your QR strategy and leave ad-injected codes behind? Let’s talk about upgrading your campaigns—or migrating from Bitly with ease.

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Flowcode team
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