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How to Use QR Codes at Concerts

August 11, 2022
Alex Rosenberg


The music industry has always welcomed technological advancements with open arms. From vinyl to streaming and MTV to TikTok, artists have embraced new ways to connect with their fans.

Most music fans come equipped with a smartphone that they can use to listen to an artist’s latest album or watch their newest music video. You can’t attend a concert these days without seeing phones in the air. So how do you use those smartphones to your advantage leading up to and during a live performance?

The solution lies in easy-to-use QR codes to enhance and streamline the fans’ experience at a concert.

scan to donate


How do QR codes work for concerts?

Custom QR codes make it insanely easy for concertgoers to enjoy a seamless experience from beginning to end. You can use QR codes to promote the event, sell merchandise, share important venue information, and more.

The best thing about QR codes is that they are highly adaptable and can be used in an endless number of ways. Let’s take a look at some of the best uses for QR codes for concerts.

Promoting concerts with QR codes

When you’re planning a concert, you want to do everything you can to pack the house. QR codes can help you maximize the number of tickets purchased from your advertising efforts. Insert a QR code on a poster to drive fans to your website to purchase tickets, learn about new releases, and so much more.

Can you put QR codes on posters?

Yes! While many concert promoters heavily rely on digital marketing, don’t underestimate some of the more traditional methods of reaching fans, like hanging up posters around town.

For example, an eye-catching concert poster with a QR code can inform locals about an upcoming event. Instead of making a mental note to search up the concert later, they can pull out their smartphone immediately and scan the QR code. The QR code will automatically take them to a website where they can learn more about the event and purchase tickets.

How can you sell tickets with QR codes?

With a custom QR code, you can have the code take the scanner to any link you choose. You can create a QR code that pulls up the ticket portal so fans can buy tickets in a few clicks.

It’s all about the path of least resistance, and QR codes minimize the risk of potential concertgoers getting distracted before completing their purchases.

eticket


How do I get QR codes for event tickets?

You can also use QR codes as tickets for an event. Once people purchase their tickets, whether they discovered the link via a promotional QR code or not, they can have their tickets delivered as a personalized QR code. This makes it easier for the event staff to scan the tickets and get everyone in their seats before the concert begins.

Do screenshots of QR codes work for tickets?

Yes! If fans don’t want to rely on an internet connection to pull up their concert tickets, they can take a screenshot of their QR code, and it will still work.

How do QR codes work for concerts?

It’s simple: all you have to do is post a QR code in an accessible area, then fans can scan it and go! Check out some best practices for your code here.

But QR codes can do more than just direct scanners to websites. You can also use them during the show to bring the audience closer to the performers  — take for example a recent show at Red Rocks where Kevin Gates minted NFTs with the live crowd!

Using QR codes during concerts

You can use QR codes to enhance the concert experience for fans by posting QR codes around the venue to help them figure out where their seats are located, where they can pick up concessions, or where the nearest merchandise table is.

They also make it easy for people to post about the event online and create hype for the artist. Customer-generated content is beneficial for social media marketing efforts, and QR codes offer a way to generate that buzz to help the artist’s promotion team.


Are QR codes reliable at concerts?

All that QR codes need is a stable internet connection. As long as the venue has strong WiFi or cellular service, QR codes are very reliable at concerts.

Connecting with performers during concerts

People attend live music events to engage with their favorite artists. QR codes offer a simple opportunity to strengthen that connection though their ability to easily pass along information and ideas.

1. Following social accounts

You can use custom QR codes at concerts to increase the artist’s (or venue’s) social media following! If someone already paid for the tickets to see a performer live, they’ll likely want to get updates about what the artist is doing next.

2. Selling merchandise

It can be challenging to gauge how much merch to bring for an event, and sometimes you don’t anticipate which items or sizes will sell the most in a certain town. Or some fans may decide that they don’t want to carry around their swag for the rest of the event, tell themselves that they’ll pick something up after the concert, and then either forget or the booth’s closed by the time they leave.

QR codes solve both of these merch issues. Having a QR code set up at the merch table allows fans to explore the entire catalog and have anything they buy shipped directly to their home.

skip the line with a scan

3. Information about festivals

If an artist is performing at a festival or another significant event in the near future, you can promote the next event with a QR code. You can post signs at the event that tell fans to “Scan this QR code to learn about [Artist’s] upcoming events.” Then they can browse the performer’s calendar or sign up for their email list.

And then, the cycle begins again as you start to promote your next live music performance.

Flowcode makes concert QR codes a breeze

Connecting with fans is easier than ever with Flowcode.

Sell your tickets and engage your fans without breaking a sweat. Flowcode enables you to create dynamic custom QR codes to make your next concert a massive hit. Whether you want to try a few to start with or dive in right away, our team can help you strategize how to make the most of your codes.

Go with Flowcode, and you’ll stand out from the crowd. Start your free trial today.

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