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Colorful QR codes
Create free QR codes

Design colorful and branded QR codes for your brand.

Updated
June 17, 2024
Read Time:
3
 minutes

Flowcode's Code of Honor: QR Code Best Practices

Using QR Codes
Flowcode's Code of Honor: QR Code Best Practices
Flowcode Team
Flowcode's Code of Honor: QR Code Best Practices

Isn't it incredible how something as unassuming as a QR code can transform the way we engage with the world as we know it? From offering exclusive content to redirecting users to your business' online platforms, QR codes are the secret sauce to a more interactive, immersive, and impactful digital experience. 

That’s why, today, we're taking you through the QR code fundamentals. Think of it as your crash course in QR code design. And yes, we’ll also discuss the specifics of formats (digital vs print) and let you in on expertly proven tactics. Buckle up!

Scan-worthy QR strategies

At first, QR codes may seem straightforward. But you’d be surprised by how far a little strategy can take you. For instance sizing up your QR code by just 1 inch can increase your scan counts by a whopping 300%. Also, adding a punchy call-to-action (CTA) could make your code 14% more likely to get scanned. So, what’s the recipe for success? Don’t worry, we’re getting to that.. 

Golden rule 1: Make your message clear and straightforward. Remember, people LOVE incentives!. "Scan for Offer," "Scan to Win," or "Scan for Free Merch" can drive your audience into action more effectively than a generic "Learn more". And yes, it's important to assure the user of where they will be directed after scanning. But never fear, because with Flowcode’s explicit privacy policy as well as our trademark ‘privacy smile,’ users know that their device and information will remain secure when scanning your company’s Flowcode. 

Golden rule 2: Play educator by providing context for scanning the QR code, this could improve your scan rate tenfold. Think of it as guiding your audience through a journey. By giving them a glimpse of what awaits them on the other side of the scan, you pique their curiosity and build anticipation, ultimately making them more excited about your brand and what it has to offer. 

Golden rule 3: Be thoughtful and strategic about code placement. By cultivating unique codes for different places, you can track the performance of each specific call-to-action, allowing you to gather data on which generated the highest engagement. You can also tailor your call-to-action based on the specific context or channel, aiding in maximizing the number of scans your code receives. 

Mastering the art of QR on print 

When it comes to print, it becomes a game of precision. As such, here are some pointers to make your printed QR codes more effective:

  1. Choose a solid, matte material for the best scan experience.
  2. Keep your code design simple and single-colored, especially when printing in small areas or on materials prone to ink bleed.
  3. Position the code at a place where it would be most convenient for the user to scan. This could be eye level, or at a point where the consumer naturally interacts with the packaging or print.
  4. Create unique codes for each placement to gather insightful data and improve future campaigns.
  5. Ensure your QR code has the right technical specifications. Meaning, using RGB for digital materials and CMYK for print.
Flowcode on the NBA

Getting tactful on TV screens 

Now, let's talk TV. Ever wonder how TV commercials length impacts which QR size is ideal for them? Well, here's your answer: we recommend a minimum size of 400px for 1080p, but going larger can significantly increase scan rates. The bigger, the better, as they say. Since the average TV size is 42", and the viewing distance is 6-8 ft, having your QR code occupy 50% of the screen makes for easy scanning. So, why settle for small when you can go big and boost those conversions?

There’s a reason you’re making a QR code to begin with. After all, you have an objective in mind. That’s why a strong call to action and clear guidance on how to scan can significantly improve conversions. How long will it take them to get scanning? It really depends. Give your audience enough time to digest the message and whip out their phones to scan that code. A duration of 30-60 seconds on the screen should be more than sufficient. 

Get ready for the ultimate scanning experience with Flowcode's TV specific code design. This design takes into account various screens and pixel densities to provide the best scanning experience. Let Flowcode take your TV commercials to new heights, where scan rates soar higher than ever before! It’s your chance to make a memorable impression on the screen and leave viewers wanting more. 

Our Flowcode fundamentals 

Backed by our world-class creative team,the design possibilities here at Flowcode are nearly endless. We want you to get creative with this abundance of opportunity by authentically showcasing the essence of your brand. To help you understand the format better, we laid out the key components of our QR codes:

  1. The "eyes" of the code help your camera focus
  2. The data pattern holds the redirection link
  3. The logo space is typically used for branding
  4. The border can also be used for extending your branding and adding a CTA
  5. The privacy smile, a signature component here at Flowcode, is a legally required part of the code that must always be visible and legible. When you see the privacy smile, you can be assured that your data is safe and secure.

Remember, for a seamless scan experience, ensure the Flowcode size is at least 1” x 1” and no more than 50% of the composition. And of course, the more personalized your code is (like unique codes per household), the more qualified leads you earn. 

The final flow 

So, there you have it – a treasure trove of best practices for making the most out of your QR codes, especially when using Flowcode. We’ll leave you with this: it's not just about slapping a QR code on a product or screen. Rather, it's about thoughtful placement, enticing calls to action, and leveraging the power of design and customization, all aspects Flowcode excels in. 

So whether you're aiming to get QR codes on the small screens or spicing up your business card, keep these tips front of mind as you let Flowcode sail the ship smoothly. 

So get ready, get set, and watch your business grow with the flow.

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