If you want to be successful in real estate sales, then getting listings is an absolute must. This can be challenging when housing inventory is low or homeowners are reluctant to sell. If you’re wondering how to get listings in real estate and tap into a seller’s market, take a look at the ideas and techniques below that you can use in order to get your phone ringing.
You can apply the majority of these techniques regardless of the type of real estate you're selling or where you're located. And with Flowcode’s dynamic QR codes for real estate agents, you can increase your success rates even further.
When you’re just starting out as a real estate agent, it can be difficult to find properties to list. However, if you have a strong network of family members, friends, and acquaintances, you have a built-in pipeline of potential sellers.
The key is to get them talking about their homes and their plans for the future. Once they start thinking about moving, they’re more likely to consider listing with you than going through another agent who doesn’t know them as well.
To start turning your existing connections into new clients, try these strategies:
Strategy 1: Get in the habit of connecting with people you know. Send birthday and anniversary cards, pick up the phone and inquire how they’re doing, and host get-togethers such as happy hours.
Strategy 2: Ask your connections if you can add them to your email list. Then you can send out a monthly newsletter with real estate tips, trends, and local information.
Strategy 3: Make it easy for people to get in touch with you, too. Flowcode’s dynamic QR codes allow you to quickly share your contact details, listings, landing pages, email sign-up pages, and more with just a quick scan of the code, as well as update them anytime you have changes. Better yet, make a personal Flowpage to centralize all your links!
When you list or sell a home, gather addresses for surrounding homes and send them a “just sold” mailer. Include the location address, the selling price, and other relevant details. Put your QR code right on the mailer so people can easily locate details about you and your listings.
Here’s why it works: In our increasingly digital world, direct mail is still an effective way to get prospects’ attention — a postcard in the mailbox might catch the eye of some homeowners over email. Also, with the right offer, many people are willing to list their homes, even if they weren’t considering selling before. If they hear about a recent transaction in their neighborhood, they may decide to contact you because they know they can trust you to get them the best offer. You can then continue farming these neighborhoods for leads by sending out mailers every four to six months, door knocking, and leaving behind door hangers with your dynamic QR code.
Yard sales or garage sales are often a sign that the homeowner is moving or downsizing. They can be an opportunity for you to meet your clients and provide them with information about your services.
The best way to target these potential sellers is by searching for ads that advertise upcoming yard sales online, in newspapers and magazines, and on neighborhood signs. When you attend these events, interact with homeowners to get a feel for what prompted the yard sale. If they mention wanting to move, ask if they'd be open to having their home listed with you if they decide to sell in the future — and then share your contact information quickly with a QR code.
You can also build rapport by offering suggestions on how homeowners can improve their home's curb appeal, such as installing new landscaping or painting the exterior trim. This will help them see how easy it is for anyone to make their home look more attractive — including potential buyers in the future!
You can get more listings as a real estate agent by running ads on Facebook offering a free home valuation. Here's how it works:
Step 1: Build an audience of people who live in the area you serve, based on their demographics, interests, and other criteria.
Step 2: Create an ad that offers them a free home evaluation, and drive traffic to a landing page or a page on your website where people can input their information and receive a home valuation in return.
Step 3: On your website or landing page, give them just enough information about what they'll get from the evaluation that they'll want one — e.g.,"In less than 30 seconds, we'll tell you whether or not your home is worth listing at today's market." Ask them to input their contact details and home address through a simple form. You can also integrate your Flowcode dynamic QR code into your page or popup.
Step 4: Once they’ve submitted the form, send them to a page with your calendar link to set up a call with you.
Step 5: Add their names to your email and direct-mail CRM for real estate to continue marketing to people who don’t schedule a call.
If you’re a real estate professional who wants to learn how to get listings in real estate, combining traditional and digital marketing is the way to go. Flowcode’s dynamic QR codes for real estate agents have changed the game for many agents looking to stand apart from the competition.