QR Codes for Media and Agency Businesses
Revolutionize your advertising with QR codes
QR codes perfectly complement a wide range of advertising and media strategies, whether they’re used to link to a specific website, collect first party data, or offer quick app downloads.
We help power direct connections for the world's leading brands
Turn any surface into a link
Codes can be placed on stickers, merchandise, cars, billboards, storefronts, screens and so much else. One scan can link smartphone users directly to whatever online destination you choose.
Collect first party data
Leverage QR codes on marketing creative to build your CRM database. Digital platforms are no longer the only place to generate leads — it can happen in the real-world, too.
Measure marketing engagement
Add QR codes to your real-world creative and see which one gets more engagement. Yup, you can A/B test ads in the physical world.
How agencies use QR codes
Custom QR codes
Flowcode’s designers can create a custom QR code for your advertising campaign. Custom codes can help set your brand apart.
Limited time offers
Flowcode’s dynamic QR codes have editable destinations. One code can be used to link to regularly updated coupons or promotional offers.
QR codes can be linked directly to app downloads making it simple and quick for users to be converted through ad campaigns.
Using QR codes at your agency? Follow these tips
QR codes are a great way to increase engagement, drive traffic to your website, and measure offline to online conversions. They're also easy to implement on TV, which is a big win for advertisers.
QR codes can be placed on TV ads in just about every corner of the screen. You can use them as captions or logos during your commercial, put them in the lower third of the screen during a show, or even place them in the background of your video content's thumbnail images. QR on TV is easy to implement because they're mobile-friendly and don't require any extra equipment for scanning other than a phone with a camera built-in. This makes it easy for people to scan them quickly without having to type anything in or wait for something to load on their phone's browser.
QR codes are a great way to market your business. The codes can be printed on cards, brochures, flyers, and more. The codes act as a link between the physical world and the digital world, allowing you to measure offline to online conversions. However, not all QR codes are created equally - a boring circle QR code is not the same as a custom-designed one that fits your brand.
Flowcode has a team of designers who can create custom QR codes for you. These designers will work with you to create a code that fits your brand's aesthetic and purpose. For example, if you're running an advertising campaign for Valentine's Day, we can design a code that fits with that theme. If you have an existing logo or branding style, we'll match it perfectly so that your customers know exactly where they're going when they scan the code. These custom codes enhance QR on TV, QR on print, QR on OOH, QR on CTV, QR on DOOH, and more.
QR codes are more than just a way to contact someone. They can be used to send information, data, and links. QR codes are useful in marketing campaigns, eCommerce sites, and even social media. However, they can also be used for malicious purposes.
QR codes aren't secure and rely on the user to scan them correctly. If a company doesn't have adequate security measures in place, then customers could be at risk because of a compromised QR code. QR codes can be used to load URLS but they can also be used to modify contacts, compose email in your name, and more. These attacks can include malware, phishing, hardware hijacking, financial fraud, and more.
QR codes that aren't GDPR-compliant or CCPA-compliant are vulnerable to attack from hackers or other malicious actors who wish to use them for malicious ends. Flowcode’s custom QR codes provide the only GDPR and CCPA-compliant codes on the market.
Have questions about QR codes? Get up to speed on how to create a Flowcode QR code.
Key Flowcode features
A powerful suite of tools at your fingertips.
Create and update an unlimited number of QR codes anytime.
Custom Designed Code
Receive a custom Flowcode, created by our in-house designers to match your brand.
Enhanced analytics to let you see scans by date, day of week, time, and device.
FAQs for agencies
QR codes let you connect with your audience through their mobile phones. Your QR code can promote your website, send viewers to a promotion, showcase a video, document, menu, or any other digital experience.
While Flowcode’s free options can be a perfect match for smaller campaigns, Flowcode’s premium options provide a far larger number of codes, a custom code design from Flowcode’s designers, smart codes that can alter their destination based on when and where they’re scanned, and creative services at the highest tiers.
Flowcode TV, offered at higher tiers, can create codes specifically designed for video complete with complementary animation.
Flowcode offers analytics that allow you to gather first party data on when and who is scanning your codes. Higher price tiers also offer direct CRM integration.
QR codes can be used to store webpages, PDFs, video links, and almost any social media page under the sun!
QR codes can be read on any advertising surface that your company chooses, be that a billboard, magazine, car, webpage, branded merchandise, and more. They easily provide consumers with whatever information you choose to display and allow you to track the location, activity, and demographic of each scan.
Question not answered? Contact us at [email protected]