A little about daN’s owner. Aaron has worked in the automotive industry for over 34 years – has worked for dealer groups, worked with dealer associations, top media companies, and even took time off to build a few racetracks. His passions have allowed him to drive some of the fastest cars in the world in a track setting. From street racing to supercars, super-bikes or motocross, it is about the passion of the machine and he knows that people buy cars because they have an attraction to them. In any setting, the conversation can steer towards “Hey, what do you drive?” and the answers are astounding on why people make selections. Tie this research with the dynamics of search characteristics of each buyer demographic, and Aaron has created comments that work in today’s Search World. Search by Word or Voice requires human interaction. This shared passion is what drives his team to write great comments to help you sell your product. All you want is to be the top choice, right? With the power of online searches today, your customer can find the same car, same color, the same price anywhere – but if YOURS sounds better, you get the first shot at the sale. We are also priced right; it just makes sense to put Dealer Assist Now on your team!